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20 Free Social Media Monitoring Tools to Find Your Brand’s Social Mentions « The @Steveology Blog
When I’m working on a small or pro-bono project I often use one or more of these tools for tracking online brand mentions. You should know that you get what you pay for. Depending on the tool, some are hit or miss. Free social media listening tools are like the fruit fly of the social media world. They are born, live, and die in short order.
Open Research: A Framework for Social Analytics « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Over the last few months, Susan Etlinger, a former marketing strategist, and most importantly has used brand monitoring tools, has lead Altimeter’s latest research report on analytics. After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set.eCommerce Convert shoppers with accurate product information and an easy to navigate catalog. Drive searching shoppers to your site with SEO-friendly content. Learn More >>
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Free reports
Whitepapers & studies on social media, public interest, Internet use and mobile W e believe businesses, start-ups, nonprofits and grassroots organiazations shouldn’t need to spend thousands of dollars purchasing research reports. Socialbrite.org has assembled the following list of free reports bearing on the social media, public interest, technology, Internet use and mobile. The first section, Social media & social networks, is below. Use the tabs or click through this list to see the reports in the other sections.Top 20 social media monitoring vendors for business
T he online landscape is saturated with more than 200 tools and platforms claiming to be able to help you track and assess mentions of your business or brand in social media channels. While there remains a lot of churn in the field, a number of listening platforms have evolved to help you go beyond basic monitoring into an integrated approach that helps inform multiple parts of your business: product development, customer support, public outreach, lead generation, market research and campaign measurement. Born as a way to respond to crises and manage brand reputation, social media monitoring, or brand monitoring — which ties into social media measurement and analysis — is finally maturing into a business process that helps the bottom line. A comparison of pricing, features & clients you rarely see on the open Web.