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FBC LECTURE ONE

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Opinion: Consumers have transformed the catwalk into a real-time runway. Designers aim for even faster fashion. Image copyright Reuters US designers are adopting the "show-now, shop-now" trend during New York fashion week that allows consumers to buy designs straight from the catwalk.

Designers aim for even faster fashion

Tom Ford and Tommy Hilfiger are among those that have followed British fashion house Burberry in making new styles available to buy immediately. Ralph Lauren embraces the American West _ and fast fashion. By Associated Press Published: 04:16 GMT, 15 September 2016 | Updated: 04:16 GMT, 15 September 2016 NEW YORK (AP) — Call it "fast fashion," ''runway-to-retail," or "see now-buy now.

Ralph Lauren embraces the American West _ and fast fashion

" No matter the term, it's the unmistakable trend in fashion, and Ralph Lauren embraced it fully — presenting his New York Fashion Week collection on the street outside his store, then inviting guests inside to buy what they'd just seen. "Today I am proud to share with you, for the first time ever, my new women's collection right off the runway and into your lives," the venerable designer wrote in a statement.

Zara Is the Latest Fast Fashion Retailer to Launch an Eco-Friendly Line. Zara’s owner Amancio Ortega is the second richest man in the world, according to Forbes, with a $67 billion dollar net worth.

Zara Is the Latest Fast Fashion Retailer to Launch an Eco-Friendly Line

And someone who’s made such a killing off a fast fashion clothing brand certainly knows that his wealth doesn’t come without a cost to the environment. Next to oil, the fast fashion industry has been noted as the second most polluting industry in the world, and with this information, it’s up to leaders in the business to do something about it. Forget Brexit blues, British fashion goes from strength to strength.