Sophiewilson789

Sophie Wilson

Fashion Student. Interior and Fitness Enthusiast

Edelkoort: The rise of the 'Entertraining' and Active wear. “This is the first time we hold a separate forum for active wear,” opened trend forecaster Lidewij Edelkoort. “It has become such a big trend in fashion, when we asked if people would attend a seminar just about active wear the response was huge.” The semi-annual trend seminar was held last week in Amsterdam, the Netherlands, during which Edelkoort covered Fall/Winter 2015-2016 trends for active wear, as well as fashion, design and architecture. A decade ago, not many trend forecasters would have considered dedicating a separate lecture for the changing trends in the active wear sector. Originally sportswear served a purely functional need and was not considered as a vital part of the fashion industry. However since the early eighties and the rise of aerobic and gym fitness, an interest in more attractive looking sportswear has begun to emerge.

“Activewear is the bright spot in apparel right now” “Activewear Active wear: The survival of the fittest “It has Functionality, Vivian Hendriksz. Nike endorsement deals up nearly $350M to $1.4B - Aug. 18, 2003. NEW YORK (CNN/Money) - Athletic shoe and apparel maker Nike Inc. has seen the value of its endorsement contracts increase almost $350 million, or nearly a third of their total value, during the last year, according to a recent filing by the company with the Securities and Exchange Commission.

Nike's 10K filing last week puts the value of its deals with athletic stars and teams at $1.44 billion for the fiscal year that ended May 31, up from the $1.09 billion it reported in its previous fiscal year's 10K report. It dwarfs the endorsement deals by its next largest U.S. competitor, Reebok (RBK: Research, Estimates), which had endorsement deals worth $196.3 million in its filing for the period through Dec. 31. A spokesman with Beaverton, Ore. -based Nike (NKE: Research, Estimates) would not give details about the increased spending, but said the company is confident it will see an adequate return on its investment.

In addition there were some high-profile deals for individual athletes. Uk.businessinsider. Nike turned 50 this year. To celebrate, a UK gym, My Fitness Boutique, has created this infographic to celebrate the shoe and apparel company's five decades in business. We've picked out some of the most interesting factlets from the infographic, and a few snippets from around the web, that many people may never have known about the world's most famous sports brand. 1. Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitsuka Tiger (now known as Asics). It officially became Nike Inc. in 1971. YouTube/FastCompany 2. NikeNike cofounder and chairman Phil Knight. 3. Wikimedia Creative Commons 4. NikeNike cofounder Bill Bowerman, inventing. 5. 6. WikipediaGary Gilmore mugshot. 7. 8.

AP ImagesMichael Jordan. 9. Tony Duffy/Gareth Cattermole/Getty ImagesIlie Nastase, pictured here wearing rival Adidas. 10. 11. FlickrCC/James TempleNikeTown London's "boot room. " Active People :: Public Health England Obesity Knowledge and Intelligence team. The Active People Survey is a large telephone survey of sport and active recreation, commissioned by Sport England. The survey measures participation in sport and active recreation, and provides details of how participation varies from place to place and between different groups in the population. The survey also measures other sport-related issues such as volunteering; club membership; tuition or coaching; and overall satisfaction with levels of sporting provision in the local community.

The survey began in October 2005, and is repeated annually. The survey provides the measurement for former National Indicator 8 (NI8) - adult participation in sport and active recreation. These are new APS data from APS6 Quarter 2 to APS7 Quarter 1, January 2012 - January 2013. Please note that it is not possible to compare this new APS data with previous APS data due to differences in methodology. The data are shown at LA, County Sports Partnership (CSP) and Regional level. Back to Data Sources.

How Michael Jordan Still Earns $80 Million A Year. Rowe, D. (2013) ‘Television, Nation and the Olympic Universe’, Journal of Popular Television (Special Issue, Televising the 2012 Olympics/Paralympic Games), 1(1): 129–36. | David Rowe. Television, nation and the Olympic universe the IOC has a well-developed political culture in which nation-based organi-zations, sometimes acting in regional blocs, cooperate and compete in a rangeof ways in pursuit of various goals, many of which are tied closely to nationalinterests (Jennings and Sambrook 2000). This sectional politics of interestextends right to the top of the organization – for example, in the key advocacy role played by the late IOC President Juan Antonio Samaranch in securing the 1992 Olympics for Barcelona, Catalonia and Spain (Kennett and Moragas2006).

Yet even if, magically, the IOC were to be entirely above national interests(including declining to exploit national discourses for its own ends), there isno guarantee that the organizations with which it engages would be similarly disposed. ReTuRN of The expaTRiaTe At this point, this rather abstract article takes a more personal turn and viewing position. 1. Sportswear-makers: The adidas method. A Stella success TEN years ago sportswear-makers were cramming ever more features and futuristic designs into their products. They were convinced that the consumer bought, say, training shoes based on their technical specifications. But in 2004 James Carnes, today adidas’s creative director for sportswear, and a Danish consultant named Mikkel Rasmussen met at a conference in Oslo at which Mr Rasmussen challenged this notion.

A mobile phone, he said, may have 72 functions, but that is 50 more than most people wanted, or used. Mr Carnes was intrigued, and so began an almost decade-long engagement for ReD, the small consultancy Mr Rasmussen co-founded in Copenhagen. Nike’s brash marketing is based on offering big cheques to star athletes to endorse its products. To succeed in a business with tight margins, adidas has had to get the nuts and bolts right.

ReD has some curious methods. Intimate study of customers has influenced aesthetic design too. UK sportswear market value to grow 8.6% by 2015 - News : Sport (#168456) This market report by Research and Markets examines the UK sportswear market, which comprises sports clothing and footwear. The industry is also divided between items used for sports and activity purposes and for fashion and leisurewear. In 2010, the authors estimate that the UK sportswear market was worth 4.5bn at current prices, with sales of clothing making up the majority of the market (72%) compared with footwear (28%). Within the industry, Nike and adidas are the global leaders, with a presence around the world for both active and fashion sports clothing and footwear.

Both groups comprise a number of brands, with some specifically dedicated to certain sports (i.e. Nike Golf). The largest acquisition took place in 2006, when adidas took over Reebok, which at the time was the third-largest leading sportswear brand. In terms of sportswear manufacturing, the majority of the sportswear sold in the UK is imported (around 95%). Copyright © 2014 FashionMag.com All rights reserved.

The impact celebrities have had on the sportswear industry - Google Search. From Alexander Wang to Beyonce: The Rise of Athleisure - Style.com. Athletic is the new skinny, thanks to the 'Jessica Ennis effect' | Daily Mail Online. Ennis beat Kelly Brook and Kim Kardashian to top of 'best female body' poll72% of women would prefer to have a more athletic figure81% of men would rather date someone with an athletic figure35% of women feel 'repulsed' when they see skinny celebrities By Martha De Lacey Published: 10:37 GMT, 16 October 2012 | Updated: 23:21 GMT, 16 October 2012 The days of women gazing enviously at photographs of whippet-thin celebrities such as Alexa Chung and Kate Moss are drawing to a glorious close.

In the wake of the UK Summer Of Sporting Love (aka the 2012 Olympics), the British female of the species has decided collectively that being athletic is definitely preferable to looking as though you really need to eat a few biscuits. And our champion heptathlete Jessica Ennis, 26, is leading the way, topping a poll of women whose bodies are most appreciated by women and men alike. Women would now rather look like Jessica Ennis than a skinny celebrity such as Alexa Chung 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. How Social Media is Playing a Great Role in our Daily Life - WebMaster View. 'Tiger Woods effect' - where working alongside employee of the month makes you slack off | Daily Mail Online. By Katie Silver Updated: 08:51 GMT, 8 December 2011 The Tiger Woods Effect: At the peak of his prowess Tiger was so good, competitors would play worse rather than be inspired A brilliant employee should – in theory – be an inspiration to colleagues.

But rather than raising their game, workmates put in a worse performance when in the presence of a high-flier, experts say. They have called this phenomenon the Tiger Woods Effect after analysing the performances of golfers from 1999 to 2010 while Woods was far and away the world number one. When he was at the peak of his powers, other top players shot worse scores in tournaments in which he participated than they did in similar events if he was absent, as if his presence inhibited them. And because of this, Woods earned around £4million more from these contests than he would have done if his rivals had played their normal game, economists found. You'd be smiling too! 'But what if one salesperson seems to win every month?

Measuring the ‘Tiger effect’ – doubling of Tour prizes, billions into players’ pockets. By Roger Pielke Jr 6 August 2014 With the final Major of the golf season starting on Thursday at Valhalla Golf Club in Louisville, Kentucky, most of the talk in anticipation of the PGA Championship is about a player who almost certainly has no chance of winning, even if he were to play.

I’m of course referring to Tiger Woods. Woods reinjured his back last week at the WGC-Bridgestone Invitational leading to questions about his future – not just this week, but as a professional golfer. With Tiger on everyone’s mind, I thought it worth taking a look at his impact on the game, specifically Tiger’s role in boosting purses and the corresponding financial benefits to his peers. From 1990 to 1996 the total purses on the PGA Tour increased from $82 million to $101 million, a respectable increase of about 3.4% per year. Before the Masters this year, Phil Mickelson explained what Tiger’s success and corresponding fame did to the game: “[Now] it’s every week. The results are astonishing. K.J. J.J. Nike VP of Digital - Fuel, Fashion, and Future - Style.com. The Tiger Woods Effect: Celebrity Endorsements Increase Sales. Marketing agencies generally believe that celebrity endorsements enhance product recall—that is, consumers take notice of products and brands endorsed by celebrities, and remember those products and brand names later—but that this product recall does not translate directly into increased sales.

Working with colleagues at Carnegie Mellon University, I developed a new method of quantifying the economic impact of celebrity endorsements. In the test case I examined—the impact of Tiger Woods’ endorsement on sales of Nike golf balls—I found that a celebrity endorsement did, in fact, act to increase sales. As a way to approach this question, I speculated that sales of certain brands of golf balls might rise and fall along with their celebrity endorsers’ status in the rankings during the time that the endorser was endorsing and using the product.

These numbers only include U.S. golf-ball sales, and we can expect a similar effect on other Nike products Woods endorsed (clothing, shoes, clubs). Magazine ABCs: Top 100 at a glance. Under the new reporting rules, several brands posted large rises in consumers accessing magazine digital editions, with digital edition circulations as a whole up 61% year on year and the number of digital editions audited increasing by 52% to 185 (excluding international editions). Annual lifts for flagship brands At Condé Nast, whose international president, Nicholas Coleridge has been a vocal advocate of combining print and digital circulations, its magazine portfolio reports seven titles displaying digital edition and subscription growth. Women's monthly Glamour posted a new ABC of 415,258, an increase of 2.5% period on period. UK actively purchased sales have risen by 1.4% and total actively purchased copies are up by 2.8% period on period. Digital editions are up 4.4% period on period and 12.5% year on year.

The fashion bible Vogue posted a new ABC of 201,077, with UK actively combined purchased copies up 5% period on period and 2.1% year on year. Signs of stability. The rise of the protein drinks for ordinary people. 6 June 2013Last updated at 10:24 ET By Duncan Walker BBC News Magazine Protein products are increasingly being marketed in supermarkets to ordinary people. Do they serve any real purpose for non-athletes? The "sport-related" protein product sector is booming.

It's estimated that the world will be chewing and gulping down £8bn a year of bars, drinks, and other supplements by 2017. But there's now a wave of products where the branding marks a departure from the traditional world of the protein supplement. The classic protein drinks have usually been characterised by displays of over-sized bottles and tubs, often with labels depicting rippling torsos.

The typical customer was someone who wanted to build muscle and aid recovery after a serious workout. But the latest generation is positioned more around healthy lifestyle. In the UK, a "high protein dairy drink" called Upbeat is the latest product to get a big marketing push. But there's an elephant in the room. Continue reading the main story. Explicit cookie consent. Sports Goods Retailing. Mary Katrantzou Adidas Collaboration Sportswear Trainers. 16 April 2014 Scarlett Kilcooley-O'Halloran MARY KATRANTZOU is to collaborate with Adidas.

The sportswear brand today announced that the collaboration - slated to launch in November - will be a long-term union and will comprise both clothing and footwear. "I'm really excited to be working with Adidas on a line of apparel and footwear," Katrantzou told us this morning. "I grew up, like so many other kids around the world, wearing Adidas sneakers and I'm really excited about bringing my vision to such a global brand.

They have a fantastic heritage and their ability to innovate in sportswear makes them the perfect partner for us to work with in this market. " Katrantzou follows in the footsteps of Topshop, Pharrell Williams, Raf Simons and Stella McCartney by joining forces with Adidas, something that Dirk Schoenberger, global creative director of Adidas's sport style division, is naturally very excited about. We know where we'll be getting our kicks come Christmas. Related Show Related Gallery. Sportswear Redo from Top 10 Trends at New York Fashion Week Fall 2014. Onside Law | Sports – Fashion – Media. Olympic success promises fortunes for some but not all | Media. The Olympics will create four millionaire sportsmen and women from Britain's pool of gold medal-winners, sports agents predict.

Jessica Ennis, Victoria Pendleton, Sir Chris Hoy and Mo Farah could each earn upwards of £1m a year by signing enhanced endorsement deals and banking higher appearance fees. Jon Ridgeon, a former Olympic hurdler who is now a director at the sports marketing company Fast Track, said: "[The British team] was so successful that most gold medallists won't make life-changing amounts [of money]. It is difficult to stand out. But for the top bracket – the likes of Jess Ennis, Vicky Pendleton, Chris Hoy and Mo Farah – they can earn £1m to £3m a year. The tennis gold medallist Andy Murray and the road cycling champion Bradley Wiggins already earn millions from their sports, and other athletes enjoyed a surge in earnings in the runup to London. Hoy's company, Trackstars, booked profits of £406,693 last year and had a bank balance of £158,565.

Sponsors - Official Website of Jessica Ennis-Hill - Olympic Champion. 2.1.1 Overview - NIKE, Inc. Why Fitness Is Having a Moment in Fashion. Why Fitness Is Having a Moment in Fashion - Fashionista. Game, set and match ... a history of sport and fashion. Fashion VS Sport - Style and sport for the fashion conscious sports enthusiast. Fashion Vs. Sport - Exhibiton. Fashion Marketing. Welcome to Forbes. Textiles in Sport. Influence of fabric mechanical property on clothing dynamic pressure distribution and pressure comfort on tight-fit sportswear. Sporting contests: Seeing red? Putting sportswear in context : Abstract : Nature.