Innovation IN Innovation
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[ by Rajnish Tiwari ] Innovation , according to Schumpeter (1934), covers: 1) The introduction of a new good or a new quality of the good 2) The introduction of a new method of production 3) The opening of a new market 4) The conquest of a new source of supply 5) The carrying out of the new organization of an industry The “newness” need not necessarily involve “new” knowledge thereby effectively implying that the “newness” may also concern advancement or modification of existing knowledge. Innovation, according to Rogers (2003), is “an idea, practice, or object that is perceived as new by an individual or other unit of adoption”.
When we think about innovation, we typically think about the result, not the process, as if the idea sprang out of the ground fully formed. Innovation is not getting something to market; it's getting the right product or service to market. This requires a commitment to the consumer, not solely to your company's internal capabilities. It is speed to knowledge of what your customers want that matters, not just speed to deployment.
By 2015, 50% of companies that manage innovation and research will use gamification to drive innovation, according to a press release by Gartner . As gamification is just beginning and few public examples exist today, this finding means that the next four years are going to see rapid changes in management of the enterprise.