Pinterest Launches Analytics: Interesting Monetization Measures For Brands. What People Are Pinning on Pinterest. Home, Arts and Crafts, and Style/Fashion are the most popular categories on Pinterest, a third-party study released Monday indicates. According to business intelligence firm RJ Metrics, 17.2% of all pinboards are categorized under Home, followed by Arts and Crafts (12.4%), Style/Fashion (11.7%), Food (10.5%) and Inspiration/Education (9.0%).
Of those, food is the fastest-growing category. It's also the category that gets the most repins, generating on average more than 50% repins than the second most reshared category, Style and Fashion. The results were drawn across a sample of approximately 1 million pins across 9,200 different users. The study also identified the most popular board names on Pinterest. Among the other findings, some of which were published last month: More than 80% of all pins are repins.Online crafts marketplace etsy.com is the most popular source for pins, accounting for a little more than 3% of all content on the site. Top 10 Categories on Pinterest 1. 1. #SocialChat Discusses Pinterest Marketing. On Monday, March 11th, Daniel Maloney (@DanielPMaloney), CEO of PinLeague took a turn in the hot seat to discuss the finer points of Pinterest marketing. Maloney’s pedigree includes time spent at both AOL and Google.
Following are his comments about the marketing value of Pinterest. Q1 @DanielPMaloney What’s the first thing a marketer should do when they want to adopt Pinterest? Daniel: Start on Pinterest by understanding your users and competitors, as you would any campaign. Q2 @DanielPMaloney What advantages do Pinterest business accounts offer over a standard user account?
Daniel: Business accounts offer 3 benefits: Verified Domain, custom plug-ins, new feature notifications. Q3 @DanielPMaloney How do the current business accounts currently fall short for marketers? Daniel: Many logical Pinterest business features not yet available: Ads, Analytics, Multiuser support. Q4 @DanielPMaloney What tools are available for marketers to track growth and measure ROI on their Pinterest presence? The Pinterest Craze: Brand Marketers, It’s Time to Start Pinning. Written on Mar 4, 2013 Author Richard L. Tso | Hey, all you marketers out there: Ignoring Pinterest is no longer an option. It’s a common problem for companies around the globe: You have a great product, but it’s tough to get the word out in a noisy and overcrowded marketplace. Let’s look at the inherent allure of Pinterest: It’s a huge online pinboard that allows people to look through interesting things, “pin” the ones they like and leave comments below what was pinned.
Since May 2012, Pinterest traffic has more than doubled in size and is now the third largest social network in the world, just behind Facebook and Twitter. (Image source: marketoonist) The vast majority of Pinterest users are women between the ages of 25 and 34, so it’s a natural place for brands and retailers to spend time if they want to connect with this particular target audience. Zappos isn’t the only company to create Pinterest-specific campaigns and promotions. Richard L. Reader Comments. 10 Brands Most Likely To Disappear This Year. The Top Brands on Pinterest.