HOW TO: Build a Social Media Education Program for Your Company. The Social Media Marketing Series is supported by Webtrends Facebook Analytics, which provides comprehensive tracking and measurement solutions to help you maximize your ROI. To keep up with Webtrends Social products, follow its blog. In the past few years, businesses have increasingly dedicated resources to creating social media strategies in hopes of boosting site traffic, sales and brand engagement. Joining social networks like Facebook, Twitter and YouTube, companies have struggled to create unique user experiences and provide value for followers, while also meeting management expectations and program goals. The biggest social media challenge for businesses in 2011 will be to rethink their social media strategies to make them sustainable and scalable. We spoke to representatives at Dell, Intel and Constant Contact to discuss how building social media training programs has helped their companies do just that.
Read on for their top tips. 1. 2. 3. 4. 5. 6. Conclusion.
Charlene Li: The future of social media. Jeff Barrett SAN MATEO, Ca, May 9, 2012 — Charlene Li is one of the most respected voices in social media today. Her book “Open Leadership” is a New York Times bestseller. A graduate of Harvard Business School, she has been named one of the 100 most creative people in business by Fast Company in 2010 and one of the most influential women in technology in 2009. She also struggles planning a trip just as much as I do. She is relatable. Her relatable approach is why I approached her for an interview. Her two books, “Groundswell,”which she co-authored, and “Open Leadership” are two must-reads. What is interesting about the future of social media is how behavior is evolving. The greatest takeaway may be for companies. Read the interview and you’ll understand why many people, including myself, take the advice of Charlene Li. 1.
I believe that in the future, social media will be like air – it will be anywhere and everywhere we want and need it to be. 2. 3a. 3b. 4. 5. 6. The 2012 Fortune 500 Social Media Statistics - To what degree has social media changed advertising? Call us obsessed freaks that eat every CMO survey alive. But believe us; most CMOs and other C-level executives see social media as top priority, with a mandate and budget to execute. This Fortune 500 infographic might explain you the why… Some insights might surprise you. Like the shocking low number of brands – only 23% – that now have a corporate blog. Especially when compared to the 58% that has a corporate Facebook account. See the full infographic below. Besides the very low percentage of blogs, what else were surprising stats to you?
Hopefully you are willing to share a few of your thoughts with our readers. 100 more social media statistics for 2012. You may have had the honour of reading one of my previous literary masterpieces, 100 social media statistics for 2012 in January. It has taken me just one month to collate another 100 social media statistics from countless (reputable) websites and articles (some of which are listed at the bottom of this article). Actually there may not be exactly 100 statistics here, but I figured it was close enough. I am going to aim to create one of these articles each month or so, so we can all keep up to date with the most recent statistics (and you don’t need to read 30 articles to get a full picture… like I did). If you want to make sure you don’t miss out, you should like my Facebook Page.
And now, for the statistics: General social media statistics 2012 Social media statistics for Asia (Pacific), Europe, South America and North America 2012 Social media for business statistics 2012 Facebook Statistics 2012 Twitter Statistics 2012 Social media for Shopping statistics 2012 YouTube Statistics 2012. Social Media - General. Social Media - General. The State of Social Media and Social Media Marketing in 2012. 20111008-p4wmwdrmutkuue4b7pw77mqs4x.jpg (567×776) The State of Social Media 2011: Social is the new normal. InShare889 Part 6 in a series introducing my new book, The End of Business as Usual…this is not content from the book, this series serves as its prequel. The state of social media is no insignificant affair. Nor is it a conversation relegated to a niche contingent of experts and gurus. Social media is pervasive and it is transforming how people find and share information and how they connect and collaborate with one another.
I say that as if I’m removed from the media and cultural (r)evolution that is digital socioeconomics. But in reality, I’m part of it just like everyone else. Social media is clearly becoming the new normal. But as social media becomes part of our cultural fabric and even as we witness businesses, governments, sports teams, and almost every organization socialize communication efforts today, much of what we see is merely the beginning of something that will one day become something far more important than the medium itself. 1. Order The End of Business as Usual today…