Forums. This Month In Optimize: Nothing To Fear From Executive Blogging - - To blog or not to blog?
For a lot of senior executives these days, that is the question. The answer, simply enough, is to blog. No better opportunity exists to engage in an open dialogue and exchange of ideas with customers and potential customers. Since January, I've been participating, along with other members of General Motors' senior management, in the GM Fastlane blog (fastlane.gmblogs.com). We've found the blog to be a hugely effective communications tool and a terrific way to conduct a grassroots, largely unfiltered conversation with GM fans and nonfans alike. The key is to leave the corporate-speak behind and keep the tone conversational, open, and honest. Another aspect that helps keep things real is the wealth of comments posted by readers and other bloggers. It's important that we run the bad with the good. If you filter the negatives out, you don't have a true dialogue, so how can you hope to change anybody's mind about your products or your business? More Insights.
Elements Of a Social Media Calendar — Online Collaboration. In a previous post where I discussed the concept of a social media calendar to manage your social media outreach and messaging, Bob Hazlett commented and offered up his calendar to use as an example. I’ve downloaded it and thought it might be useful to show discuss his calendar and my own company’s version as examples and look at the elements that make up these calendars and how best to use them.
Here’s a screenshot of Hazlett’s calendar: Hazlett’s calendar is pretty straightforward and gives a solid starting point for planning out your social media messaging. He breaks it down by months, weeks and days and then has the following additional fields: FocusThemeKeywordsEvents. Twitter Content Calendar Generator » James Welch SEO Tools. Example of a Daily #SocialMedia Content Calendar « Wheeler Blogs. Generating fresh, engaging content several times a day can be difficult.
A daily content calendar can help prevent you from getting social media ‘writers block’ and keep your followers engaged. After all, content is king! In my previous post, I discussed the importance of putting together a daily content calendar to help with generating ideas for engaging posts. While long-term strategy is always important, it is equally important to have short-term strategy in place. With short-term strategy, we are generally talking about smaller marketing campaigns within the larger campaign such as online contests, event/sales promotions, etc.
Social Media Editorial Calendar. How to Create a Social Media Editorial Calendar. January is always a fresh time to fine tune online marketing habits.
One good place to start is the social media editorial calendar. You remember, that file you started last year and haven’t opened since? On the flipside it could be a daily master plan that you did follow that made your analytics go through the success roof. In the latter case, maybe it is a do-over or just a yearly update. The Power of the Written Word and Social Media How can the power of the written word impact your social media editorial calendar? FREE Social Media Editorial Content Calendar. A content calendar is a really efficient way of managing your social media updates over different platforms.
You can make sure that you’re getting the right balance between sales and informative updates so your business can really get the most out of your social media use. Some people think social media takes up a lot of time, but like all things, if something’s worth doing it’s worth doing well. How to Develop a Social Media Content Calendar. As a community manager working with multiple social channels, it is a challenge to try and create engaging dynamic content, share it, and track it.
After establishing the branding voice (tone), I consider the content format and theme to determine what social media channel will be most receptive to the post. Create a content calendar in Excel and organize the tabs for posts, tracking, and reporting. In the post tab, include columns for: Hallam-internet-social-media-content-calendar/ #Intranet Executive Blogs. Executive blogs have the potential to be a genuinely powerful communication vehicle, but in our experience from countless intranets, they seem to frequently miss the mark.
Here are a few observations which will help you improve the impact of blogging in your organisation. Thanks to @neil_jenkins for additional materials. Observations from failing blogs Tend to be about the execs, but rarely by the execs resulting in a loss of important credibility. Readers need to believe that the words come from the purported author.Often an extension of other internal communication routines, resulting in them covering somewhat similar materials to internal news briefs or worse, press releases.
Blogs like the ones above tend not to be read by the employees and so attract poor web stats. Why blog or tweet? An NHS leader shares his view. Why blog or tweet?
An NHS leader shares his view Professional communicators spend hours influencing and persuading their stakeholders and business partners. One conversation which has become increasingly popular is the importance of senior management regularly communicating with employees, particularly through social media. I’ve lost count of the number of articles I’ve come across which focus on top tips for internal communicators to help them encourage leaders to consider incorporating new channels, be more visible and to start engaging in dialogue with employees. Www.volt.com/uploadedFiles/voltcom/Investors_and_Governance/Corporate_Governance/SocialMediaPolicy_VTC1422.pdf. Blogs: HP Blogging Code of Conduct. HP blogs are written by a variety of employees at different levels and positions in the company, so you can expect many viewpoints.
You can also expect the following: We will strive to have open and honest dialogues with our readers. We will correct inaccurate or misleading postings in a timely manner. We will not delete posts unless they violate our policies. Social Media Policies Database – Compliance Building. Here is my collection social media policies.
I initially gathered a big collection while trying to formulate my own policy. That collection grew over the years to include a variety of industries, types of companies (public or private), industry and approach to social media (proactive, prohibitive or neutral). The collection began to get overwhelming so I decided to get it organized. I figured I would just share it and make it available.
There are 238 policies currently in the database. Please let me know of other policies that are not in the list. Most of these policies pre-date some of the recent rules from the National Labor Relations Board. Those rules call into question some aspects of the policies listed in the database. Collective Conversation » Marketing Technology » Blog Archive » Blogging policies and guidelines. Ford Social Media Guidelines.
Social Media Guidelines. Weblogs at Harvard Law School » Terms of Use. Welcome to Weblogs at Harvard Law!
We don’t mean to turn you off from blogging by immediately inundating you with legalese, but we need to make clear our respective rights and responsibilities related to this service. So, the President and Fellows of Harvard College (“Harvard”) offer these blogging services (the “Services”) to you subject to the terms and conditions of use (“Terms”) contained herein. By accessing, creating or contributing to any blogs hosted at and in consideration for the Services we provide to you, you agree to abide by these Terms. Please read them carefully before posting to or creating any blog. 1. Default Creative Commons Public License Unless you specify otherwise, any and all works of authorship copyrightable by you and posted by you to any blog (“Content”) are submitted under the terms of an Attribution-ShareAlike Creative Commons Public License.
Please read the full text of the Attribution-ShareAlike Creative Commons Public License. Attribution 2. Posting. Www.hillandknowlton.com/principles/ Www.kodak.com/US/images/en/corp/aboutKodak/onlineToday/Kodak_SocialMediaTips_Aug14.pdf. Blog Policy. About the FedEx Corporate Blog Thanks for visiting the FedEx Blog. The FedEx blog is a place for personal insights into our company, our innovation, and the FedEx culture.
This blog allows us to hear from you and build on the community that we've nurtured since 1971. Although package delivery is what we are largely known for, FedEx plays a key role within many areas that shape our lives - as noted within each of the blog's category sections above. Here are 100 companies and organization that have published their Employee Social Media Policies or Guidelines online : Www.viralblog.com/wp-content/uploads/2010/01/TCCC-Online-Social-Media-Principles-12-2009.pdf. BT’s social media guidelines « Inside out. [NB: some of the links in this document will only work for BT people with access to the BT Intranet] Contents:
16 social media guidelines used by real companies. In a post I wrote called the A-Z of social media for brands I decided that P stands for Policy. I'm not one for too many rules and regulations, but it is a good idea to define some clear guidelines to help staff (especially novices) to do the right thing. So let’s take a look at some real world social media policies and guidelines as used by companies.
Zappos does a great job of summing it up in seven words, but the detail is also important and there are some fine suggestions here... Don't pick fights, be the first to correct your own mistakes, and don't alter previous posts without indicating that you have done so. Try to add value.