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Luxury Brands and their adoption of social media is the topic du jour . The conversations are noisy, speculative and highly theoretical. http://fashionablymarketing.me/2009/10/should-luxury-brands-build-their-own-social-networks/

Luxury Brands, Social Networks and Building Communities «FMM

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Fashion Marketing

Universal Pictures' Battleship, an adaptation of the Hasbro board game that hits theaters has three successful entertainment marketing digital strategies.
http://www.wwd.com/markets-news/designer-luxury/luxury-online-needs-solid-foundation-2321141 How do luxury brands adapt online, while maintaining an air of sophistication?

Building a Solid Foundation for Luxury Online - Fashion and Desi

Fashion in France