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Sophie Bruand

digital marketing professional, facebookoolic, twittermaniac, webaddict...

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Presentation de l’agence Vanksen (http://www.vanksen.fr) sur le buzz monitoring et la gestion de l’e-reputation des marques. N’hesitez pas à jeter un oeil à notre blog : http://www. Presentation de l’agence Vanksen (http://www.vanksen.fr) sur le buzz monitoring et la gestion de l’e-reputation des marques. N’hesitez pas à jeter un oeil à notre blog : http://www.culture-buzz.fr où à nous contacter http://www.vanksen.fr pour vous accompagner en matière de buzz monitoring : http://www.vanksen.fr/monitoring.php

http://www.slideshare.net/Vanksen/bien-grer-sa-rputation-en-ligne

Bien gérer sa réputation en ligne

YouTube - HIFI KLUBBEN - HAMSTER

http://www.research-live.com/features/is-social-media-measurement-meaningless?/4000815.article

Is social media measurement meaningless? | Features | Research

Social media has caused a great deal of fuss in the worlds of marketing and research, but do the attempts to measure and make sense of all those friends, fans, followers, pokes, posts and retweets really amount to anything? In a recent debate organised by the UK’s Internet Advertising Bureau, representatives of companies including TMW, Publicis Modem and Universal McCann discussed whether or not social media measurement is ‘meaningless’. Imagine you’re a busker. It’s wonderful to see people smiling away to your rendition of Killing Me Softly and giving you two thumbs up as they commute to work - you know you must be doing something right. But what matters to you at the day’s end is how much you made compared to yesterday, and whether you’re raking in more than your fellow buskers a little further down the street.

Is social media measurement really meaningless? | LitmanLive.co.

http://www.web-strategist.com/blog/2009/10/04/damage-control-social-media-reversals/

Corporations continue to get blindsided by social media –which of course, is just a representation of underlying customer or product issues that should be fixed. Companies respond in three ways: 1) Ignore it and do nothing at their own peril, 2) Are responsive but not necessarily in control 3) Assert themselves and be proactive –even during a crises. The following three examples highlight companies being proactive in the third effort –and analyzes their end result. AT&T Evangelist Softens Support Woes –For The Short Term Large telecommunications giant AT&T has had a reputation for ineffective coverage and support –an ailment common the bigger companies get.

Damage Control: Social Media Reversals « Web Strategy by Jeremia

Web Marketing

The Internet is constantly evolving. As the speed, flexibility and complexity of connections increase exponentially, the Web is increasingly beginning to resemble a biological analog; the human brain. But what exactly is it that’s makes us, or the Web, smart?

SynapticWeb / FrontPage

#defrag 2009 Fragment: The Synaptic Web

Khris Loux, CEO of of JS-Kit Echo shone today at the Defrag 2009 Conference with his talk “Fragment: The Synaptic Web” which highlighted the connections between neurons in the brain and the web of the future. Emphasizing that intelligence is flexibility and the synaptic web presupposes the connections between objects are more important than the objects themselves, he posed the question: if webpages are equivalent to neurons, how are connections changing to produce new experiences ? Result: an enormous increase in density. Whereas webpages used to have content and links, a webpage itself is now hundreds/thousands of links and there are feeds to embedded applications. Email used to require our full attention.

http://www.web-strategist.com/blog/2009/12/10/slides-real-time-web-is-not-fast-enough%e2%80%93-three-strategies-for-business/

Slides: Real Time Web Is Not Fast Enough– Three Strategies For B

I’m about to present at LeWeb , Europe’s largest internet conference with this year’s focus on “Real Time”. With information moving even quicker, there’s a new strategy needed for companies to adopt. Since the accompanying slides are best used with narration, here’s the gist of my presentation: Real time data is exploding at a rapid pace with the influx of status features and mobile devices.

I am not going on a diet - and I have no interest in going to the gym, even if Google makes it incredibly easy to eat healthy on campus, and gym membership is free with equipment abundant. It's just not me. But despite this clear disinterest in my making any kind of physical life change, I have been wearing a Fitbit the last week, obsessively counting my steps, climbing the stairs and tracking how many miles I make on foot.