Five second tests can be used for a variety of different purposes. Below are some examples of what you can achieve with a five second test. Test your brand message Make sure users can recall your company slogan or understand what you do from your logo. Test first impressions Identify if your call to action is working by testing what users remember about your websites. Solicit user feedback Quickly find out what users like the most and least about your designs and mockups.
Easy test creation Just specify the tasks you want users to perform. It’s easy and risk-free.Test on all devices: mobile, tablet, desktop.We recruit participants We recruit your target audience from a panel of a million users.Users are available to test 24/7. You get results in 1 hour Watch videos of users on your site or app explaining where they get stuck.Create clips and highlight reels. More… Including all top 10 web properties
Data collection for usability research Taking notes in usability tests Anyone who has ever conducted a usability evaluation of a web site, software application, or consumer product, knows that human behaviour research often produces reams of data that can take significant time to analyse. To be productive, researchers must organize and reduce these data so that they can quickly perform their analysis and proceed with improving the product. People who are new to the field tend to take notes on paper or on a computer. Unfortunately, this approach can make data compilation cumbersome. More complex and powerful tools to assist with compilation and analysis are becoming more common, but they can be expensive and often provide more functions than most researchers need.