Les 7 erreurs à éviter en Marketing Mobile – ADDICT MOBILE BLOG. 17 Great Mobile App Analytics strategies to Grow Your App Today. BY Codrin Arsene Nowadays, every company has its own key performance indicators and target goals for their business.
Capturing data has never been easier, yet the more data we capture, the less we know about how to use it. This is especially true when it comes down to mobile app analytics. The important questions, “What should I track and what shouldn’t I?” On a lancé sur ProductHunt ! Tous les jours ce sont des centaines de nouvelles applications qui se lancent sur les «stores» mobiles, desktop ou sur le Web.
Dans la Silicon Valley, nous avons tendance à dire que tout est dans le «produit». Mais aussi bon que puisse être votre produit, le succès n’est jamais garanti ! Network Effects Explained by a16z. A 3-Step Repeatable Process That Doubles Revenue in 12 Months (The Growth Engine) - Get Elevation. How the Pros Get Leads from Social Media. Your first 500 users — The Startup. When my cofounder Alex and I decided to take Penny from fun hackathon project to real product, we knew nothing about growth.
Sure, we had done the requisite googling on the matter to find some inspiration. When you search for things like “how to get users” or “growing your startup” or “wtf am I doing please help,” you’ll find no shortage of get-rich-quick type articles, businesses hawking their services, individuals peddling their expertise, and on and on. The problem is, most of the articles we found (1) lacked actionable content, (2) were blatant advertisements, or (3) were just plain unhelpful. 11 apps to rule them all. The essential tools you need to grow your website traffic Dec 11th, 2014 by Nat Eliason Over 150,000 websites use the free tools of SumoMe to grow their website traffic.
This includes sites like The 4-Hour WorkWeek, AirBNB, Art of Manliness, and many many more. Why Content Personalization Is Not Web Personalization (and What to Do About It) In 1999, David Weinberger, a technologist and co-author of The Cluetrain Manifesto, wrote, “Personalization: the automatic tailoring of sites and messages to the individuals viewing them so that we can feel that somewhere there’s a piece of software that loves us for who we are.”
Ironically, nearly 20 years later, personalization is being used by companies attempting to make the online experience more human. Personalization has grown rapidly since David’s statement. So much so that personalized experiences have become the norm, not an option. [Tweet It!] An Enormous List of Referral Tactics. I ran growth at Dropbox where I tested dozens of optimizations on the referral program.
I now make YesGraph, which uses social graph analysis to help companies grow — so I constantly talk to companies about optimizing invite flows. This post puts together a big list of things you should consider for your referral program. If you like it, check out YesGraph and also our class on driving growth. Email Marketing Best Practices: 40 Tips for Dramatically Better Emails. 9 Conversion Tricks That Are Borderline Magic - KlientBoost. You don’t have a traffic problem.
In fact, most businesses don’t have a traffic problem. But, every site in the world has a conversion problem, according to Bryan Eisenberg. White Hat SEO Case Study: How To Get a #1 Ranking. Lane Bryant exec: The art of storytelling is dead for brands - Mobile Commerce Daily - Social networks. Lane Bryant’s #ImNoAngel campaign resonated with its target consumers PALM DESERT, CA – A Lane Bryant executive at eTail West 2016 said that a social media campaign went viral as a result of teaming up with influencers, helping the brand infiltrate pop culture and address customers’ body-image concerns.
During the keynote session, “Becoming Social,” the executive discussed Lane Bryant’s initiatives to bring plus-size representation to mainstream media, beginning with social. The retailer’s #ImNoAngel social campaign, in which its models pitted themselves against Victoria’s Secret’s Angel ambassadors, experienced a huge viral effect, partly due to Lane Bryant’s partnerships with influencers as well as strategic advertising methods. “I believe as far as brands are concerned, the art of storytelling is dead, because we’ve entered the age of conversation,” said Brian Beitler, executive vice president and chief marketing officer of Lane Bryant. Mr. 9 Conversion Tricks That Are Borderline Magic - KlientBoost. 33 Retargeting Campaigns You’ve Never Heard Of Before. Have you ever thought of retargeting as playing fetch with a dog?
The goal is always to bring the ball back, just like your visitors and lost conversions. And while you may not have a dog or started your first retargeting campaign yet, you know that getting good at something takes practice and experience. Retargeting is no different. Remember: sucking at something is the first step to becoming sorta good at something – GIF source So right now, I want to share 33 different types of retargeting campaigns that we run for our own clients and how you can run them too. 26 Ideas for Squeezing the Absolute Most Out of Your App’s Product Launch. When it’s time to launch a new feature, you know that you have to do 3 things.
In-app message: when users login, either take over the whole screen or show them the message in a sidebar to tell them about the new feature. This gets engaged users into the new feature in a natural way, as part of their using of your app. How I Built a Subscription Business that's Made over $50k in 6 months. About 6 months ago, I launched a subscription service called Prospurly. For $44.95/month after a coupon, subscribers receive 6-8 full-size, artisan products from small businesses and passionate modern craftsmen.
I’ll be honest with you: this is not a full-time gig. In fact, I generally spend less than 5-10 hours a week running this business. Despite the small time commitment, Prospurly has already grossed over $52,000 and is on track to take that to $60,000+ at the end of this month. On average, the business is making about $8,000/month in recurring revenue with a 20-35% profit margin, depending on purchasing: Historical financials, ripped from Stripe. Facebook. 5 stratégies sociales des marques sur WeChat. Embracing the WeChat Lifestyle. The Story of Etsy's Crafty Growth to IPO and a $2 Billion Valuation. Etsy provides a fascinating look at a company who found traction among a very passionate and idealistic group of people, rode that wave to massive growth and an IPO and now must find growth through decisions often at odds with the beliefs of its earliest members.
In this growth study, we look at how they did it in the early days, the decisions and dynamics of their business that allowed them to scale, and the company's efforts to keep finding the new growth lever. 14 Amazing Social Media Customer Service Examples (And What You Can Learn From Them) How Slack Became the Fastest Growing B2B SaaS Business (Maybe) Ever. Initially known as Tiny Speck, the company we now know as Slack first worked on a Flash-based online game called Glitch, which developers around the country worked on for close to four years.   Yet at some point, the team became less interested in Glitch and more interested in IRC, “the ‘80s era communication tool they were using to collaborate over long distances and long periods of time.”  The team appreciated that IRC allowed them to focus in on projects while tuning out other email inbox noise, and it wasn’t long before the entire company pivoted toward communications.
User Acquisition for Hackers. Marques et économie collaborative: les 20 meilleurs cas. L’année 2015 a largement été centrée sur Uber, BlablaCar ou encore Airbnb. Bonnegueule.fr est le modèle à suivre pour les médias et pour les marques. Voici pourquoi. "On se considère parfois comme les Mélanchon de la mode", plaisante Geoffrey.
"Le système de la mode est pourri par la pub et par les marges énormes" (coucou The Kooples). "On veut remettre en avant le savoir faire, la qualité, on veut éduquer le consommateur. Appli mobile : comment booster le nombre de téléchargements ? Difficile d'émerger au sein de stores d'applications de plus en plus encombrés. Comment Elle mêle magazine papier et beacons pour booster les ventes de ses annonceurs en magasin. Les annonceurs du féminin lui réclamaient de pouvoir capitaliser sur son pouvoir de prescription pour ramener les clientes en magasins. Les frontières entre contenu et e-commerce deviennent de plus en plus poreuses au sein d'un univers des médias féminins plus que jamais preneur de nouvelles pistes de monétisation.
La faute notamment à la montée des adblockers qui grignotent allègrement le gâteau publicitaire. Online, les médias proposent depuis longtemps déjà des liens vers les sites où les lectrices peuvent acheter les modèles mis en avant comme le fait, par exemple, Elle.fr pour cette sélection de pulls qui vont vous faire aimer l'hiver. Sur papier, nombre de magazines se sont déjà mis au fashion-to-mobile grâce à des partenariats avec des applications comme Zoomdle ou Selectionnist.
C'est dans cette perspective que "Elle" s'est associé à des chaînes comme Barnes & Nobles, Levi's ou encore Guess. 500 000 visites en magasins en un peu plus d'un mois. Comment atteindre le premier million d'utilisateurs?