background preloader

Social media tips and training

Facebook Twitter

SEO for Startups - 5 Ways to Use Brains Over Budget. SEO for startups can be challenging.

SEO for Startups - 5 Ways to Use Brains Over Budget

Search engine results heavily favor big brand websites with thousands of links, a recognizable brand name, and virtually unlimited budgets for fresh content. Faced with daunting odds and tepid initial results, many startups quickly give up on SEO as a viable marketing channel. That’s a huge mistake. Applied correctly, SEO can be one of the best channels for growth phase startups to achieve traction at a reasonable cost. Unlike other channels where traffic scales in proportion to budget, in SEO, brains and creativity matter more than budget. So we know that SEO done right can skyrocket your startup’s traffic. Plus, there’s good news: in the past few years, SEO has become a lot harder. (Yep, that’s good news.) 11 Things You Can Do To Make Yourself More Visible Online. Tom Mallens - Double your leads & appointments from Linkedin.

20 Tasks You Must Complete Before You Publish Your Blog Posts. So you’re on board with the whole blogging movement, you’re publishing posts as often as you can, but are you optimising your posts for readers, social media sites and search engines?

20 Tasks You Must Complete Before You Publish Your Blog Posts

If you’re just blogging for the sake of it you could be wasting a whole lot of time and effort. Make sure your title encourages people to click through and read your post and use visual content where possible to keep your readers engaged. For more detailed guidance Your Escape from 9 to 5 have shared their 20 essential blogging tasks in the infographic below. Share with your followers: Related. 7 Ways to Get More Likes, Comments and Shares on Facebook. Have you noticed fewer people are seeing your Facebook posts?

7 Ways to Get More Likes, Comments and Shares on Facebook

Are you getting less likes, comments and shares than you were before? Creating non-pixelated Social Media headers. 3 Social Media Tools to Identify Influential Bloggers. Who would have known that the popularity of blogs would grow to reach such mammoth levels. Social media has revolutionized the way we communicate, share and interact and this has provided the platforms and the marketing networks for bloggers to achieve global reach and influence.

Blogs such as Huffington Post, Mashable and Gawker now rank in the top 1,000 websites in the world. This publishing revolution has in turn led to the increase in the popularity of “Blogger Outreach” programs. While the online community remains divided upon their opinions about this new age marketing strategy (some calling it a PR gimmick), others maintain that it is merely a symbiotic channel to further strengthen the relationships. The 5 Biggest Social Media Lies Ever Told. 8 Strategies How to Get More Likes on Facebook. How to Extend the Life of Your Social Media Content : Social Media Examiner. Wish you didn’t have to keep creating new content?

How to Extend the Life of Your Social Media Content : Social Media Examiner

Do you need a better return on the content you create? Having a plan in place for posting, and repurposing your best content will give your content a longer life and make the most of the time you spend creating it. In this article you’ll discover how to get more value out of your social media content. #1: Tailor Your Content Posts to Each Network Here’s the dilemma.

Enterprise Nation. The UK is home to over 4.9 million small businesses.

Enterprise Nation

Start-up rates are at a record high and the majority of small businesses want to grow. This paints a positive picture yet look a little deeper and you see that 50% of small businesses in the UK have no website, and many are not making the most of opportunities to sell products and services online. 29 Free Online Design Tools for Creating Stunning Visual Content for the Web. Who doesn't love free stuff?

29 Free Online Design Tools for Creating Stunning Visual Content for the Web

If I can find a free tool to do something I'd otherwise have to pay for in my marketing, I'm going to try the free one first. As long as I can achieve the same quality result from the free tool, there's no need to waste budget. And in my quest to find alternatives to fancy computer programs, I've come across a lot of free tools that help take my marketing up a notch. In particular, I've adopted a ton of free tools for creating visual content that don't cost my team a dime. 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)

9 Social Media Tools Recommended by Marketing Pros Social Media Examiner. Are you looking for new social media tools?

9 Social Media Tools Recommended by Marketing Pros Social Media Examiner

Want to know what the experts are using? We asked top social media professionals which social tools they’re using right now. Yelp for Business Owners. 29 Essential Tips from the Top Google Plus Geeks. Last Update September 12th, 2014 As you know, Google Plus is now too important to ignore.

29 Essential Tips from the Top Google Plus Geeks

It’s deeply linked to SEO, local business listings, and the second largest network of people on the internet. We gotta be on it. I’m right here. A Guide to Optimizing Your Brand's Google+ Page: 3 Top Tips. For today’s businesses, it seems there are more social networks to keep track of each day.

A Guide to Optimizing Your Brand's Google+ Page: 3 Top Tips

While it’s helpful to find ways in streamlining the management of your many channels, it’s also important to keep your strategy for each platform distinct, as each attracts a different kind of audience with different expectations. Brandwatch’s recent infographic, the Guide to Perfect Social Network Posting, explored this etiquette across social networks. Today, we’ll dig deeper into just one network, Google+, for the top 3 ways to make the most of this increasingly powerful and prevalent platform. 1. Optimize Your Google+ Presence for Search Google is at the center of all Google products, and if you play your cards right on Google+, your brand should see a big uptick in traffic and conversions.

The two main steps: 8 Tips for Optimizing Your Google+ Page & Posts to Boost SEO. Google Plus: Tips for Small Businesses. In terms of social network popularity, Google+ is nowhere near the top of the list.

Google Plus: Tips for Small Businesses

Despite Google's push to break into the social media game in 2011, it simply never caught on with consumers the way Twitter and Facebook did. Most businesses know this, and tend to treat Google+ as an afterthought because it's not where most of their customers are. But ignoring or downplaying your Google+ profile could actually be a huge mistake. Because of its integration with so many other Google products, it's actually a lot bigger than it seems: In February 2014, the New York Times reported that 300 million people use Google+ and its affiliated apps each month.

More importantly, an active, complete Google+ business profile can really boost your search rankings. "While it may not yet be the most ubiquitous of social media platforms, Google+ is a powerful tool for savvy marketers," said Ronn Torossian, CEO and founder of 5WPR and author of "For Immediate Release" (BenBella Books, 2011).

Top 10 tips for small businesses using Google Plus. Target audience: Small businesses owners, marketing professionals, SEO specialists, PR pros, brand managers, nonprofits, educators, Web publishers, journalists. By Megan Totka Google Plus can be a powerful tool for promoting your small business online, in more ways than one. New for Facebook Pages: Calls to Action. From Virtual Sheep to Sponsored Tweets: The Evolution of Social Media. Click to enlarge Evolution of Social Media by MediaVision is licensed under a Creative Commons Attribution 4.0 International License. Remember the days you could throw a sheep at someone on Facebook, or mix them up some fruity cocktail as a virtual gift? Did you ever have a coveted MySpace profile, complete with glittery animated text and cringeworthy background music?

Social media has come a long way from its original concept of connecting real world friends. It’s branched out into a number of sophisticated platforms, transformed the way we communicate with strangers and friends alike, and provided a whole new marketing channel for brands to communicate with their audience. Get Help with Advertising on Facebook.

How to build your business on Instagram. Alan Wardle launched his clothing business, AnyForty in March 2008 as a creative outlet on the side of a full time design job. Run from his flat for 6 years, the company now has dedicated offices in Gateshead and calls Instagram its most important marketing tool. We ask Alan how Instagram helps and his top tips for success. Company set-up I'd been working in editorial design since 2000, and no matter how high up the ladder I climbed, there was always someone above me with the final say on design, so I set up AnyForty just so I had complete creative control. Start an AdWords Account Today. Promote your Facebook Timeline, offline. 10 Winners and Losers of Social Media Marketing.

Get the Biggest Bang for Your Social Media Buck. Facebook. Twitter. Instagram. Pinterest. AdWords: Keyword Planner. Analytics Academy. 61 Best Social Media Tools for Small Business. Banana Republic and Susan’s Neighborhood Shirt Shop could be using the same social networks—Twitter, Facebook, Google+, etc.

—but their marketing plans and their marketing tools are likely quite different. Enterprise solutions are great for the big guys, but the rest of us are in the market for something more our size. 3 Strategies for Finding Customers With Social Media. Social Media Tips for Small Business. You’ve recently setup the obligatory Facebook, Twitter, LinkedIn, and Google+ profile pages for your small business and you’re asking yourself, “Now what?”

Social Media Training From Rookie to Expert. Social Media tips.