Real Simple (realsimple) on Pinterest. The 9 Most Creative Uses Of Pinterest. In what seemed like no time (but was, in fact, several years), Pinterest went from a talking point for digital elites to a de rigueur social tool for just about every person, media company and, of course, brand.
According to data compiled by online consumer behavior firm Experian Hitwise, Pinterest saw 104 million visits in March, a strong third-place finish behind Facebook with 7 billion and Twitter with 182 million. So, there’s clearly a compelling case for Pinterest based on overall numbers. But how are brands creating a presence on Pinterest using the platform’s strengths to their advantage? Given the rapid growth of Pinterest, there was hardly a chance for brands to absorb any meaningful best practices.
David Berkowitz, VP of Emerging Media for digital agency 360i, recalls introducing clients to Pinterest a year ago, noting how quickly the landscape has changed for brands on the platform.