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Le code barre devient un outil d’attraction du consommateur | So Particular
Tout le monde parle de NFC , de RFID et de Qr code afin de faire communiquer un produit avec votre téléphone, mais il convient de rappeler que le premier canal de communication du produit en magasin est le code à barre. C’est la raison pour laquelle de nombreuses compagnies américaines essaient de rendre cet outil attractif. Le code à barre doit s’intégrer au produit et devenir un de ces éléments marketing. Les fabricants de produits et les distributeurs n’ont que très rarement utilisé le code à barre à des fins marketing par peur de nuire à la qualité de lecture du code . Or, il n’en est rien et des fabricants comme Nestlé se lancent dans ce nouveau type de design du packaging.
Dans la publicité, on cherche toujours à en montrer le plus possible et le plus vite possible. Mais que se passe-t-il quand on ne montre presque rien et qu'on réussi à faire passer beaucoup d'idées ? C'est là où le minimalisme intervient, puisqu'il faut réussir à faire passer un message le plus vite possible avec presque aucun élément. Ce que nous allons voir dans cet article. Le minimalisme, même sans couleur ça marche
Less is more en 130 affiches
today and tomorrow
March 12th, 2012 Evan Roth has been living and making new work in Detroit for the last month, gearing up for a solo exhibition that opens this Wednesday at Eastern Michigan University: Welcome to Detroit .
Here's a state that does not suffer from a lack of visual images, symbols and brand-able content. Florida. Or as it's now known as Flo-rida.
Graphicology Blog - Graphicology
Office Design Blog - Interior Office Design Ideas
Formerly known as Westinghouse Systems, Invensys Rail is a UK based company that offers state of the art railway control and communication solutions. Operating from several offices around the UK, Invensys Rail frequently calls upon the services of 3Sphere , one of the UK’s leading independent office design companies, who are responsible for several inspirational working environments around London including Guardian News and Media, Santander, DC Advisory Partners, Orrick Herrington & Sutcliffe LLP, and Heidrick & Struggles. Among the numerous design concepts completed by 3Sphere is this amazing speculative feasibility project commissioned by Invensys, who wanted to explore an office design that retained a contemporary and minimalist working environment, while also incorporating a diesel locomotive train simulator and railway turntable right in the middle of the office.
Fancy wearing something that you normally eat? No, we are not talking about Lady Gaga’s meat dress. Korean designer Sung Yeonju’s new project Wearable Foods is a photoshoot of dresses that she made out of food items such as mushrooms, tomatoes and even bubble gum.
Garments Made From Food - PSFK
Majestic green mountains form the visual walls of the glass-lined São Francisco Xavier House by Nitsche Arquitetos.
TheCoolist | The Design, Lifestyle and Luxury Community
but does it float
“A long piece of rope represents a series of waves floating in space, as well as producing sounds from the physical action of their movement: the rope which creates the volume also creates the sound by cutting through the air.”