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Create a business experience not an event. When Jaguar Land Rover launched the Range Rover Sport, the company invited guests to watch a live film of the up-market vehicle being driven from New York docks to the venue.

Create a business experience not an event

So far, so dull. But when it arrived, 007 actor Daniel Craig stepped out from the driver’s seat. Create a business experience not an event. Economic power of events. When it comes to business events, a fragmented industry has often meant a fragmented presence in the minds of policymakers, government and industry leaders.

Economic power of events

Often lumped together with leisure tourism simply because it shares some of the same supply chain when using hotels and transport, it has been hard to get a clear view of the size and shape of this important part of the UK economy. But a new UK Economic Impact Study (UKEIS) plans to change that. The study has been carried out by academics at the International Centre for Research in Events, Tourism and Hospitality (ICRETH) at Leeds Metropolitan University; it was led by MPI Foundation, the not-for-profit research arm of Meetings Professional International, an industry trade body for the past 30 years.

“This is the first time this level of information has been gathered in the UK,” says Jackie Mulligan, director of enterprise and principal lecturer at ICRETH. Events industry helps power UK economy. People who attend events, along with the organisers of UK meetings, conferences, festivals, concerts, exhibitions, sporting spectacles, plus incentive travel and reward programmes, now spend £39.1 billion annually, according to the Business Visits & Events Partnership (BVEP).

Events industry helps power UK economy

This direct expenditure has increased by just over £3 billion compared with 2011 and gets pumped back into some 25,000 British-based businesses who provide venue hire, event production, exhibition stand design, technology solutions, food and drink, transport, and a raft of other goods and services, all related to the staging of live events. In fact, the events industry is now the UK’s 16th largest employer with more than 530,000 people directly employed, which is more than double that of the UK telecoms industry. The events industry’s future growth doesn’t appear wholly dependent on increased ministerial support, however. BVEP - Business Visits and Events Partnership - Value of events industry rises 8 per cent to £42.3 billion. Details Category: Latest Research Published on 23 October 2015 Hits: 818 And business visits also boomed in the first half of 2015, according to the Business Visits and Events Partnership.

BVEP - Business Visits and Events Partnership - Value of events industry rises 8 per cent to £42.3 billion

The value of the events industry has risen to £42.3 billion, according to the Business Visits and Events Partnership (BVEP). An Introduction To The UK Event Industry In Numbers - Eventbrite UK Blog. [Note: This post was last updated August 2016] Want some fast facts about the events industry in the UK?

An Introduction To The UK Event Industry In Numbers - Eventbrite UK Blog

No problem, we’ve created an infographic with all the key statistics about this booming and vibrant sector – find out everything you need to know in under a minute! For further insight behind the statistics, and useful links to source materials, we’ve also included this below. UK Event Industry Facts & Stats What’s the UK events industry worth? The Truth About Customer Experience. Companies have long emphasized touchpoints—the many critical moments when customers interact with the organization and its offerings on their way to purchase and after.

The Truth About Customer Experience

But the narrow focus on maximizing satisfaction at those moments can create a distorted picture, suggesting that customers are happier with the company than they actually are. It also diverts attention from the bigger—and more important—picture: the customer’s end-to-end journey. Think about a routine service event—say, a product query—from the point of view of both the company and the customer. The company may receive millions of phone calls about the product and must handle each one well. 'Customer Experience' Is Today's Business Benchmark. Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service.

'Customer Experience' Is Today's Business Benchmark

Now all we hear about is providing the best “customer experience.” Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? A recent article in the Harvard Business Review “The Truth About Customer Experience” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. Forbes Welcome. Alcoholic Architecture - JWT Intelligence. A new pop-up bar in London makes imbibing easier than ever.

Alcoholic Architecture - JWT Intelligence

A new pop-up bar in London makes imbibing easier than ever. Created by “culinary wizards” Bompas & Parr, the installation features a room filled with a gin and tonic mist that gives guests that boozy buzz with a few deep breaths. Inhalable alcohol has recently appeared on the menu at Café Artscience and elsewhere, but Bompas & Parr have spent six years developing this new full-room formula for breathable liquor, dubbed Alcoholic Architecture. Aside from bringing cool science to the bar scene, Alcoholic Architecture aims to include “a bit of storytelling and entertainment, applying the principles of Disneyland to the sociable drinking experience,” as Sam Bompas told us.

The future of festivals and experience - JWT Intelligence. In partnership with Hunter Boots’ Festival Summit, The Innovation Group explores the future of festivals and experience culture.

The future of festivals and experience - JWT Intelligence

From the Festival of Britain in 1951 to the anti-commercial festival movement of the Woodstock generation to the recent explosion of food and literary events, the festival has adapted and evolved markedly over the decades. The term has never been more diverse and difficult to define than it is today—a catch-all for all manner of events. The future of festivals and experience - JWT Intelligence. Study: In search of Immersive Experiences - JWT Intelligence. Consumers increasingly want entertainment, narratives and brand experiences to be more enveloping.

Study: In search of Immersive Experiences - JWT Intelligence

This week we published our 2014 forecast of trends for the near future. Among our 10 Trends is Immersive Experiences: the idea that entertainment, narratives and brand experiences will become more enveloping in a bid to capture consumers’ imagination and attention. Going beyond interactive and multimedia environments, tech brands, retailers, marketers, theater producers and others are creating uniquely immersive experiences that allow participants to leave their “real” world behind. Forbes Welcome. Birmingham City University - Sign In. The Lab at Panorama - JWT Intelligence. A new music festival makes space for the emerging stars of experiential tech. The debut edition of the New York music festival Panorama offered up its share of crowd-pleasing acts, but more unusually, it also gave top billing to a new breed of rock stars: experiential technologists.

Goldenvoice, the organizers behind California’s Coachella music festival, partnered with tech media company The Verge to debut Panorama on New York’s Randalls Island. TEDx Hollywood - JWT Intelligence. The future of media, entertainment and movies was naturally front and center at last week’s TEDxHollywood. But the event—which was based on the theme “technology versus humanity”—also touched on bigger issues such as the future of work, education and creativity.

In an age where automation, big data, artificial intelligence (AI), virtual reality (VR) and the Internet of Things are not just latent, but manifesting scale, how these technologies will affect everyday life was a pertinent question. TEDx Hollywood - JWT Intelligence. Photoperiod installation at Day for Night Festival by Alex Czetwertynski. Birmingham City University - Sign In. Instagram. UK vinyl sales hit one million for the first time since 1996 - FACT Magazine: Music News, New Music. Over a million vinyl albums have been sold in the UK so far this year – a feat that hasn’t been achieved since 1996. Pink Floyd’s ambient swansong The Endless River is the fastest-selling vinyl release this century, shifting 6,000 copies in its first week of sales, according to new figures from the BPI. That’s the highest first-week sales of any vinyl album released since 1997, making it the fastest-selling vinyl album this century.

The biggest-selling vinyl album of the year remains Arctic Monkeys’ AM (which was in fact released in 2013). The vinyl industry is now worth around £20 million a year, according to the boss of the Official Chart Company, who has revealed that the body will soon launch a weekly vinyl chart. Review: Magic Door. On 27th November, Boxxed took on one of the most mysterious and enchanting events of the month: Magic Door. For someone who hadn’t been to a Magic Door event before, I had no idea what to expect.

I had heard the rumours of magic beans and a slide but didn’t really know whether to take this seriously or not. I mean, a slide, in a warehouse? Nevertheless, the rumours were true. I can understand that Magic Door may not be the event for everyone; with tickets starting from £10 and rising up to £20, it can be a big liability to invest that amount of money into a night out, especially when it will cost you more dollar for drinks and the mass sum of £2.50 for a bottle of water… However, it does go on until 6am and if you time it right and sleep through the day, you will definitely be able to pull it off and get your money’s worth.

Magic Door set to return to Birmingham - Events - TheNoiseGate. After a short break from Birmingham, flitting around a few choice festivals, Magic Door returns for their only party of the summer in their home city on Friday 29th July at Lab11. The guys have just got back from hosting their notorious boat party on the glittering Adriatic at Croatia’s Love International with new resident Maxxi Soundsystem headlining – which we must say has been our favourite event of the summer so far! Looking further ahead to their UK summer session, the party is returning with the unique approach which has made Magic Door one of the country’s most talked about get parties. There aren’t many club nights which don’t exist just on their bookings, for Magic Door is the total opposite, only announcing its guest DJs on the night. It’s an event whose emphasis is always focused on a feast for every sense; secret themes, fancy dress and incredible attention to detail on the production.

Character & Moderation - Demos. Generation Y have Turned their Backs on Alcohol - Demos. Moderate alcohol consumption becoming the new cool among millennial consumers. LSN : Behaviours : The party is over. ​energy flash: the rise and fall and lasting influence of the rave scene. Bureau Betak (@bureaubetak) Opening Gala of Opera National De Paris: Ballet Season 16/17.