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After several months of researching, testing, and using various tools for social media monitoring and response, I thought it might be helpful to share some of my findings. It was fun to dive into these tools, but I hope the information in this article will save you time and help you quickly find the tool that’s right for your needs. Why Bother Monitoring Social Media?
How to take advantage of Facebook’s Insights feature This is day 5 of the 31 Day Challenge To Optimize Your Blog With Social Media . Yesterday we spoke about measuring stats on Twitter . Today we’ll measure stats (called Insights) on your Facebook Page only for the purpose of setting a benchmark. B efore we begin, if you don’t have a Facebook Page, and want to start building one, please read these posts:
Metrics need to be tied to your organization’s business goals Target audience : Nonprofits, cause organizations, NGOs, foundations, businesses, Web publishers, educators, individuals. This is part of Socialbrite’s series Guide to social media metrics . In this series: • Getting started with social media metrics • Guide to social media metrics (main page)
Take the pulse of the social Web by hitting these rich targets Target audience : Nonprofits, cause organizations, brands, businesses, NGOs, educators, independent publishers, individuals. In this social media monitoring series: • Guide to monitoring social media conversations • 10 paid social media monitoring services for nonprofits • How to build & manage a monitoring dashboard R eady for a listening program? There are a wealth of free monitoring tools to choose from.
Introducing RACE = A practical framework to improve your digital marketing > Smart Insights Digital MarketingRACE is a new mnemonic we’ve developed to help digital marketers plan. In this post, I’ll discuss how you can simplify your measurement and reporting through RACE, You can find more details about applying RACE for Internet Marketing Planning in our Internet marketing template download. Through 15 years of advising marketers through my books and training I’ve found that, after time has passed, all that often remains from the course as a takeaway is a framework on which to hang future actions. C’est la vie!
In this months poll I asked readers of this blog to see which campaign tracking techniques they or their company or clients tend to use. Later in this post I explain how to setup campaign tracking. Around 100 people voted, thanks!
Our guide to 10 ways to segment website visitors using Google Analytics I’m working on an interesting Ecommerce project at the moment for an established multichannel B2B retailer. Google Analytics is their “weapon of choice” to help identify improvements to their customer journeys.