12 Social Media Monitoring Tools Reviewed. After several months of researching, testing, and using various tools for social media monitoring and response, I thought it might be helpful to share some of my findings. It was fun to dive into these tools, but I hope the information in this article will save you time and help you quickly find the tool that’s right for your needs. Why Bother Monitoring Social Media? Even if you or your clients have "decided" not to actively participate in social media, it’s really not a choice. Nature abhors a vacuum, and so does social media. Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed. Monitoring is only one piece of the puzzle, however. Terminology There are few terms you’ll need to be familiar with before we talk about the tools, so let’s take a moment to cover them before we jump into the details.
Influence How many followers do they have? Sentiment Are the comments positive or negative? Volume Workflow 1. 2. 3. 11 stats you need to measure on your Facebook Page. How to measure your nonprofit’s social media success. Metrics need to be tied to your organization’s business goals Target audience: Nonprofits, cause organizations, NGOs, foundations, businesses, Web publishers, educators, individuals. This is part of Socialbrite’s series Guide to social media metrics. In this series: • Getting started with social media metrics • Guide to social media metrics (main page) See accompanying article published on Socialmedia.biz today: 10 ways to measure social media for business.
Your organization or business knows that it’s important to measure the progress you’re making with your social media program or campaign, as we discussed in Getting started with social media metrics. There’s no single, simple answer, but today we’ll offer a framework to guide you through the thicket of differing approaches you should consider before implementing a metrics program. Creating goals to advance your mission First off, don’t obsess about metrics. All of these goals can — and should — be measured. Key Performance Indicators. 20 free, awesome social media monitoring tools. Take the pulse of the social Web by hitting these rich targets Target audience: Nonprofits, cause organizations, brands, businesses, NGOs, educators, independent publishers, individuals.
In this social media monitoring series: • Guide to monitoring social media conversations • 10 paid social media monitoring services for nonprofits • How to build & manage a monitoring dashboard Ready for a listening program? There are a wealth of free monitoring tools to choose from. 10 social media monitoring tools: a downloadable flyer Free monitoring tools may fill your needs if you work for a small nonprofit or your business has no need for more sophisticated services (coming tomorrow). And a word of advice: Don’t begin with the tools.
Yesterday we covered why monitoring is essential to your organization. Here is our Guide to Free Social Media Monitoring Tools. Monitor social campaigns Wildfire: How is your brand performing in social? Monitor social networks & blogs Social Mention: Widgets & social search. A Wiki of Social Media Monitoring Solutions.
Introducing RACE = A practical framework to improve your digital marketing > Smart Insights Digital Marketing. We created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don't have a marketing strategy. In this post, first published in July 2010 and since updated with the a new summary of digital marketing KPIs you should track, we show how you can simplify your measurement and reporting through RACE Planning.
You can find more details about applying RACE for Internet Marketing Planning in our free RACE Internet marketing template download and it is used by our Expert members to create digital plans using our Digital Strategy Toolkit. To explain and fully define 'What Is Digital Marketing? ' we created this popular Digital Strategy infographic in 2012 and updated in 2015 as shown below. It shows the Key measures to set targets for and evaluate at each stage of the funnel. Interactive Benchmarking Tool Use our new interactive benchmarking tool to review the capability of your business across each area of the RACE planning framework. Setting up marketing campaign tracking in Google Analytics > Smart Insights Digital Marketing. In this months poll I asked readers of this blog to see which campaign tracking techniques they or their company or clients tend to use. Later in this post I explain how to setup campaign tracking. Around 100 people voted, thanks!
, how you voted is shown below: We asked readers to tick all that apply even if you didn’t generally use a channel, like display or affiliates, but still knew how to tag, track and review it. The results seem to confirm what I find when I meet people face-to-face which is that: 1. 2. 3. How to setup Google Analytics Advanced Segments for campaign tracking Advanced segments are one of the most powerful ways of using web analytics to review and improve the effectiveness of your online marketing. Advanced segments enable you to: 1. 2. 3. 4. 5. Introduction to campaign tracking Defining a standard set of online marketing source codes is essential to determining the value of different referral sources such as ad campaigns or email campaigns. How to use advanced segments in Google Analytics > Smart Insights Digital Marketing.
When I work on Ecommerce projects to identify methods to increase conversion I always start with a structured analysis of current effectiveness of customer journeys using Google Analytics to help identify potential improvements to site page templates to test. A key part of this approach is to go beyond the headline conversion rate and review conversion rates by referrer. To identify improvements I use a structured approach to segment visitors with different needs and characteristics and I present this here applied to Google Analytics, although a similar approach applies to other #measure services like Coremetrics, Omniture or Webtrends.
You can get an indication of the variation in Ecommerce conversion rates by channels with this compilation by Monetate. But different traffic sources are just one way to segment that an analyst may use, so I thought it would be useful to show the ones I commonly use during a project. What is an Advanced Segment? 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 1. 2. 3. 4.