Guide to social media metrics. 14 free tools to measure your social influence. A screenshot of the TwitterPoster visual application.
(Image by mil8) Are your online efforts getting traction? Start your metrics engines! Target audience: Nonprofits, brands, businesses, foundations, NGOs, cause & community organizations, Web publishers, educators, individuals. In this series: • Getting started with social media metrics • How to measure your nonprofit’s social media success • Guide to social media metrics (main page) Congratulations, you’ve jumped into the social media waters, and it feels pretty nice. Your social media plan — if you have one — should consist of goal-setting, implementation and measuring, among other things. Not all tools measure the same kinds of things, so you may find several of these useful for your efforts. We’ve condensed the list below into a one-page printable handout: 10 Free Metrics Tools for Actionable Analytics. Getting started with social media metrics. How to measure the impact of your online and social media programs Target audience: Nonprofits, cause organizations, NGOs, foundations, businesses, Web publishers, educators, individuals.
In this series: • How to measure your nonprofit’s social media success • 14 free tools to measure your social influence • Guide to social media metrics (main page) Mention metrics or analytics to folks in the social change sector, and more often than not you’ll be met with a frozen stare, or perhaps a comment about website traffic. “Numbers guys” aren’t usually the people leading the charge on behalf of social causes. But the funders and foundations holding the purse strings at many nonprofits are increasingly asking for hard evidence: Are you moving the needle? Sooner or later, every decision-maker connected with a nonprofit or cause campaign will learn to heed the mantra of smart businesses: If it’s worth doing, it’s worth measuring. 10 Steps for Successful Social Media Monitoring.
Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog. Recently I wrote about the differences in social media monitoring and measurement, as well as the importance of doing both. However, taking the first step to actually start monitoring can be daunting. And then what? How do you act on what you find when listening?
How do you engage? I've developed these throughout my career and as part of my regular listening, participating and contributing to the space. 1. Why are you monitoring? Having an end goal in mind will help you target your resources correctly, select the right tool for the job and be more effective in the end. 2. Social media is relationship and conversation media. 3. 4. 5. 6. How does data flow? 7. 8. Social Media Monitoring. I’m sure that we all understand that our business’s (as well as our personal) reputation on the web is critical to our success and ability to prosper.
In the prehistoric ’80s and ’90s, businesses and their brands pretty much controlled their own public image on the web by “pushing” out marketing and public relations communications to an interested public. Friends, those days are gone forever! Today, it is incredibly easy for anyone to post positive or negative comments and reviews about you or your business online; and these posts by people like you and me can not only go viral very quickly, but can, and do, affect people’s behaviors. Guide to monitoring social media conversations. Image by √oхέƒx™ on Flickr How & why your organization should be tuning in the social Web Most brands and nonprofits have received the memo: To succeed in today’s interconnected world, you need to listen to what your supporters and customers are saying about you.
With the new year still fresh, you may be finally ready to put into place a listening program to tap into the conversations taking place on the social Web about your organization or sector. Social media has blown apart yesterday’s top-down communication funnel and replaced it with a peer-to-peer model of empowered citizens and producers. People are tiring of mass media and prefer to listen to their peers’ recommendations about products, services and causes. Top 20 social media monitoring vendors for business. A screen grab from Sysomos.
A comparison of the major monitoring & engagement services: Radian6, Lithium, Attensity360 & 17 more Target audience: Brands, corporations, mid-size to large businesses. See Socialbrite’s series on social media monitoring: • Guide to monitoring social media conversations • 20 free, awesome social media monitoring tools • 10 paid social media monitoring services for nonprofits By J.D. Lasica and Kim Bale Socialmedia.biz The online landscape is saturated with more than 200 tools and platforms claiming to be able to help you track and assess mentions of your business or brand in social media channels. Social Media Marketing Strategies & Best Practices.