Guide to social media metrics. 14 free tools to measure your social influence. A screenshot of the TwitterPoster visual application. (Image by mil8) Are your online efforts getting traction? Start your metrics engines! Target audience: Nonprofits, brands, businesses, foundations, NGOs, cause & community organizations, Web publishers, educators, individuals. In this series: • Getting started with social media metrics • How to measure your nonprofit’s social media success • Guide to social media metrics (main page) Congratulations, you’ve jumped into the social media waters, and it feels pretty nice. Now what? Your social media plan — if you have one — should consist of goal-setting, implementation and measuring, among other things.
Not all tools measure the same kinds of things, so you may find several of these useful for your efforts. We’ve condensed the list below into a one-page printable handout: 10 Free Metrics Tools for Actionable Analytics. Here, then, are 14 free tools to measure your organization’s impact in social media and on the Web.
Twitter tools! Related. Getting started with social media metrics. How to measure the impact of your online and social media programs Target audience: Nonprofits, cause organizations, NGOs, foundations, businesses, Web publishers, educators, individuals. In this series: • How to measure your nonprofit’s social media success • 14 free tools to measure your social influence • Guide to social media metrics (main page) Mention metrics or analytics to folks in the social change sector, and more often than not you’ll be met with a frozen stare, or perhaps a comment about website traffic.
“Numbers guys” aren’t usually the people leading the charge on behalf of social causes. Sooner or later, every decision-maker connected with a nonprofit or cause campaign will learn to heed the mantra of smart businesses: If it’s worth doing, it’s worth measuring. How do you get started with metrics and analytics? Different flavors of metrics 1Website ratings: How is your website faring overall? Up until recently, that was the extent of online metrics. Related. 10 Steps for Successful Social Media Monitoring.
Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog. Recently I wrote about the differences in social media monitoring and measurement, as well as the importance of doing both.
However, taking the first step to actually start monitoring can be daunting. And then what? How do you act on what you find when listening? How do you engage? I've developed these throughout my career and as part of my regular listening, participating and contributing to the space. 1. Why are you monitoring? Having an end goal in mind will help you target your resources correctly, select the right tool for the job and be more effective in the end. 2. Social media is relationship and conversation media. 3. 4. 5. 6. How does data flow? 7. 8. 9. 10. Social Media Monitoring. Guide to monitoring social media conversations. Image by √oхέƒx™ on Flickr How & why your organization should be tuning in the social Web Most brands and nonprofits have received the memo: To succeed in today’s interconnected world, you need to listen to what your supporters and customers are saying about you.
With the new year still fresh, you may be finally ready to put into place a listening program to tap into the conversations taking place on the social Web about your organization or sector. Social media has blown apart yesterday’s top-down communication funnel and replaced it with a peer-to-peer model of empowered citizens and producers. People are tiring of mass media and prefer to listen to their peers’ recommendations about products, services and causes. It’s no longer just about driving people to your website. Today the action revolves around a complex set of social conversations outside of your control — but not outside of your influence. In this weeklong series launching today, we’ll cover: 1Assess overall sentiment. Related. Top 20 social media monitoring vendors for business. A screen grab from Sysomos. A comparison of the major monitoring & engagement services: Radian6, Lithium, Attensity360 & 17 more Target audience: Brands, corporations, mid-size to large businesses.
See Socialbrite’s series on social media monitoring: • Guide to monitoring social media conversations • 20 free, awesome social media monitoring tools • 10 paid social media monitoring services for nonprofits By J.D. Lasica and Kim Bale Socialmedia.biz The online landscape is saturated with more than 200 tools and platforms claiming to be able to help you track and assess mentions of your business or brand in social media channels. While there remains a lot of churn in the field, a number of listening platforms have evolved to help you go beyond basic monitoring into an integrated approach that helps inform multiple parts of your business: product development, customer support, public outreach, lead generation, market research and campaign measurement. 2Boulder, Colo. 7Cambridge, Mass. Related. Social Media Marketing Strategies & Best Practices.