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If you’ve been monitoring social media for mentions of … social media monitoring, you’ll likely have noticed more people discussing how to listen better on behalf of your brand. There are tools. There are services.
This morning my home wifi was having trouble and I posted a message to Twitter saying, "My wife has decided to start the day with a call to Comcast customer service, I should have offered to poke her in the eye with a spoon. Would have been more fun for her." Within minutes a man named Bill (@ComcastBill, really) publicly replied to ask if he could help. I didn't think much of it, I assumed he was camped on a search.twitter results page for the word "Comcast" or maybe had subscribed to an RSS feed for the search. It turns out though, that far more than that was happening behind the scenes.
Businesses both big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare. The fact is that a presence on these platforms not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons. And while major brands like Starbucks, Virgin, and Levi’s have been participating in the social web for some time now, the rate of adoption among small businesses is increasing too.
Natalie Malaszenko has always loved pets. A 31-year-old resident of San Diego, Calif., she has a dog named Sarge and a cat named Leo. Years ago, when she lived in Texas, she took care of cows and horses and even a stray emu.
Considering that most people would rather lose their wallet than misplace their cell phone, it's fitting that the mobile world is quickly becoming a new hub for business.
What's black and white and super-confusing to wrap your head around?
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Location-based services, such as Foursquare and Gowalla, are proving quite popular with consumers open to sharing their locations with the world. They're also built to be inherently business-friendly, as most allow retailers to incentivize checkins and social sharing behaviors in the hopes of attracting swarms of patrons to their businesses.
Hamilton Chan is CEO of Paperlinks and Paperspring. Through its iPhone app and QR web platform, the just-launched Paperlinks platform makes context-sensitive marketing plug-and-play for small, medium and large businesses. The hyperlink is the fundamental building block of the Internet, and effectively ties reference points to useful content.
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.