"Design thinking" : que peut-on en penser ? Le "Design thinking" est à la mode. Il faut toujours être prudent avec les modes managériales, surtout quand elles sont importées sans adaptation culturelle. Nous en avons connu de nombreuses ces dernières décennies. Elles peuvent néanmoins présenter des aspects positifs. Une mode passe quand le chiffre d’affaires qu’elle génère en conseil se rétracte ; pour laisser la place à une autre. Le promoteur le plus en vue du Design thinking est Tim Brown, patron d’IDEO, célèbre agence californienne de design.
Il le révèle dans un article de la Harvard Business Review en juin 2008 puis dans un ouvrage à succès. Je retiens ici deux phrases de lui : l'idée d'un design centré sur l'Homme Penser comme un designer, telle est l’idée fondatrice. La démarche proposée part de l’expression et de la formulation, puis reformulation d’un problème rencontré par des gens (utilisateurs, usagers, consommateurs, clients,…) dans leur vie quotidienne.
Apple, Ikea, Dyson détournent le "design thinking" Design Thinking for Social Innovation. Designers have traditionally focused on enhancing the look and functionality of products. Recently, they have begun using design techniques to tackle more complex problems, such as finding ways to provide low-cost healthcare throughout the world. Businesses were the first to embrace this new approach—called design thinking—and nonprofits are beginning to adopt it too. In an area outside Hyderabad, India, between the suburbs and the countryside, a young woman—we’ll call her Shanti—fetches water daily from the always-open local borehole that is about 300 feet from her home. She uses a 3-gallon plastic container that she can easily carry on her head.
Shanti and her husband rely on the free water for their drinking and washing, and though they’ve heard that it’s not as safe as water from the Naandi Foundation-run community treatment plant, they still use it. Shanti has many reasons not to use the water from the Naandi treatment center, but they’re not the reasons one might think. Ideation. Design et création d'entreprise - Elodie Bongrain - Paris. Doing co-design: What, why, with who and how? « UX Australia 2013.
In co-design those impacted by the proposed design are actively involved as partners in the design process. Co-design is being used in government, community and health sectors to extend traditional consultation methods and increase program reach and impact. Co-design approaches are also being used by corporates to engage internal stakeholders and customers, identify new service opportunities and improve existing ones.
But what is it, why do it and how? When ‘doing’ co-design, the role of the designer becomes one of facilitator: enabling participation, designing the right triggers, questions and scaffolds in which meaningful and effective participation can occur. Getting this right can be challenging and raise a few interesting questions along the way. In this presentation we will share our approach to co-design developed over the last eight years working with a range of organisations in Australia and New Zealand. We will also explore questions raised by co-design such as:
Turning Design Thinking Into Design Doing. Fraser. Design Thinking vs. Design Doing. Turning Design Thinking to Design Doing | Innovation Management. Design thinking can be a powerful approach that helps organizations break through their limiting assumptions of what’s possible. It creates deep empathy and gets us out of the abstract debate over ideas in meeting rooms, to a place where we can collaboratively create and test tangible concepts.
The theory is great, but implementation is often difficult. Why is that? There are already good learning materials available online, including the The Stanford d.School Bootcamp Bootleg and the HCD Toolkit. So what makes it tricky to learn and teach design thinking in a way that helps people embrace it more fully? Written materials alone cannot capture all the nuances of design thinking because the approach involves a structured approach with a lot of unstructured elements. As an example, building a prototype highlights some of the challenges of getting people to actually do design thinking. Read full article » www.ssireview.org/blog… What is Design? Can you separate Design Thinking from Design Doing? Historically, design has been assumed to be an offshoot of visual art.
Sure there is commonality in thinking and tools, but this is an overly simplified way of looking at design. Many designers use visual metaphors and take inspiration from sketching raw ideas. But does this have to be the case? If design is about critical thinking and problem solving, then there are plenty of other tools. Designers can look to technology, nature or even everyday objects for inspiration. What is a designer? In the last few years we’ve seen everything about the way products are designed, manufactured, and sold be destabilized. Then there is the subjective, creative side of design that’s difficult to explain and hardest for most people to understand. The aesthetic side of design relates to fashion, human behavior, emotion and cultural influences such as the cultural meaning of symbols.
Turning Design Thinking to Design Doing. Getting started: insights from experiments in Southeast Asia. Design thinking can be a powerful approach that helps organizations break through their limiting assumptions of what is possible. It creates deep empathy and gets us out of the abstract debate over ideas in meeting rooms, to a place where we can collaboratively create and test tangible concepts. The theory is great, but getting to implementation is often difficult. Why is that? When one of us (co-author Glenn Fajardo) started organizing the TechSoup Asia Program Design Session, an event that convened leading social innovation professionals in Southeast Asia to collaboratively prototype new ways of using technology for social impact, he decided to use design thinking for the first time. “OK, so I’m convinced that using design thinking is a good idea.
Since then, we have experimented with using design thinking in several projects. Learning “design doing” is experiential and social From knowing to doing “Aaaaack!