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News By Joab Jackson June 25, 2010 05:00 PM ET
Unfortunately, much of the science of influence is couched in academic mumbo jumbo. Few entrepreneurs ever slog through research about influence or figure out how to apply it to their situation. This article identifies a set of principles that any Web designer or developer can use to sell more projects. It then explains how to apply those principles in both marketing and selling situations. As a result, it can help you: