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As part of the upcoming Mashable Awards , we’re taking a closer look at each of the nomination categories . This is “Most Creative Social Good Campaign.” Be sure to nominate your favorites and join us for the Gala in Las Vegas ! “Social good” may not immediately be associated with “creativity,” but the space has become a hot bed for unique and inventive approaches to fundraising and cause awareness.
The Big Lebowski is a comedy classic about kidnapping, mystery, and a whole lot of bowling. We doubt the Coen Brothers had social media in mind when they released the movie in 1998, but the outrageous events do contain some unintentional lessons for the content marketer if you read between the lines. From the chilled-out “Dude” to the hot-headed Walter, the unforgettable characters of The Big Lebowski offer implicit advice on the social world, even if you aren’t unraveling a million-dollar scam. ( source ) Jeff Lebowski was just a regular, pot smoking, white russian drinking guy who could have lived his whole life in the shadows of an dive apartment, invisible to the world.
This deck was presented by JESS3 co-founder, president and COO Leslie Bradshaw at the Future M / Startup Marketing Bootcamp on October 8, 2010 in Boston. The focus of the presentation was gi The focus of the presentation was giving CEOs and other decision makers insights from the world class JESS3 team regarding design best practices.