Facebook Page Or Group: Which Should You Use? This is an updated version of our previous post on Facebook groups vs pages. Over the past couple years the Facebook Pages and Groups products have moved closer together, forcing marketers to ask themselves: which one should they use? After writing a complete guide to Facebook Pages, we thought it would be useful to highlight the core differences between Facebook Pages and Facebook Groups. If you had any lingering questions, this guide should completely clear things up for you!
If you don’t know what Facebook groups are, there’s a good chance you haven’t spent more than an hour on Facebook. However if you are a rare exception, we thought it would be useful to explain groups. Groups can serve as an extremely effective marketing tool. In contrast to Facebook groups, which are focused on organizing around topics or ideas, Facebook Pages “allow entities such as public figures and organizations to broadcast information to their fans.” Mass Messaging Indexed By Search Engines Stream Publishing. Facebook Page Or Group: Which Should You Use? 3 Simple Ways to Rapidly Create Custom Facebook Landing Tabs. Unless you can get people to click your “Like” button, your Facebook strategy will be as limp and lifeless as Matt LeBlanc’s post-Friends career.
That’s because the vast majority of consumer Facebook interactions don’t occur on your fan page, but rather in the newsfeeds of your fans. In fact, research from Jeff Widman of Facebook fan page consultancy BrandGlue (and a presenter at Facebook Success Summit) estimates that 199 out of every 200 interactions (99.5%) come from the user’s wall (or newsfeeds). This means that almost nobody is coming back to your fan page after they visit it the first time. Think about your own behavior on Facebook. How many brands have you “Liked” and then never returned to? I Like “Like” The implications for this are enormous. And it makes getting visitors to click “Like” the single most important component of your approach on Facebook, because if they don’t click “Like,” they may never get information from you.
Sell the “Like” #1: TabSite #2: North Social. 5 Essential Apps for Your Business's Facebook Fan Page. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. If you've already searched for some Fan Page inspiration and undertaken the task of building a custom landing page for your business's Facebook presence, you may now be in the market for some features that will further engage your fans. A nice feature of the modern social web is that it's modular. You can plug in and customize pre-made pieces of software (often created by other users or companies), and mix and match what works best for you without a lot of technical know-how. Facebook works the same way with apps.
Many Facebook apps are built for casual use, like the social games and quizzes you may see your friends using in their personal feeds. But there are quite a few apps that are ideal for a business Fan Page. 1. Vertical, left-hand navigation is something users expect to find on most websites. 2. 3. 4. 5. Twitter Resources. [Webdesign] 247 conseils et règles d’ergonomie web. Créez votre propre background Twitter : conseils, astuces et canevas | Vous le savez sans doute, Twitter offre la possibilité aux utilisateurs de personnaliser leur background, c’est à dire le « fond » du profil, à l’aide d’une image proposée, de votre propre image ou d’une simple couleur. Par manque de temps, de compétence en webdesign ou simplement d’envie, il reste bien rare que les twittos en tirent profit en France, bien que cela soit chose (très) commune outre-Atlantique. Que diriez-vous de franchir le pas, et de créer ou d’adapter votre background actuel ?
Quel intérêt ? Petit flashback : en 2008 et 2009, devant le nombre croissant d’utilisateurs sur Twitter, vous avez été nombreux à avoir su tirer profit de la possibilité de personnalisation de votre background, que ce soit pour informer, ou tout simplement pour embellir le rendu de votre compte, à vos yeux et à ceux des autres. Dernièrement, Twitter a revu son identité visuelle, avec le fameux #NewTwitter, présenté en (quasi) exclusivité sur Kriisiis.fr à l’époque. Rien n’est moins sûr. StatPlanet Map Maker – Interactive Mapping & Visualization Software. Auto Follow Keywords On Twitter - Twollow.
Tools to Boost Your Social Media Productivity » SocialOomph.com. 11 Free Services for Scheduling Social Media Updates. 50 Best Remarkable Icon Sets From 2010. A well designed remarkable collection of carefully hand picked best icon sets created in 2010. If your looking for the best icons sets which are fresh new sets which have all be well designed and worth checking out .
A great resource for bookmarking for future reference. This is a high quality freebie of a wood textured icon set which includes over 50 social media icons which can each be used within commercial and non commercial design projects. The icon set produced is exclusive to Creative Nerds. Furry Cushions Social Icons , a set with 6 transparent furry social icons in .png. This set was designed by Andrea Austoni and released especially for Noupe and its readers. A cool camera icon created using photoshop. Google Buzz made a loud and controversial entrance when it launched in February shrouded with privacy issues and various other concerns. This set was designed by MediaLoot founder Jon Phillips with a unique new style. Ahoy there! A massive collection of twitter icons. Good Appetite. Tldr.it — a.d.d. approved news reading. 26 Apps Every Social Media Marketer Needs To Know. Our “What You Need to Know About” series of application profiles has been helping brands and agencies select the most appropriate tools to improve the effectiveness and efficiency of their campaigns.
Need to improve your social media monitoring, engagement or monitization? Check these out – one is bound to come to your rescue! Note that the latest version of this post can be found here. Applications are classified by their primary function. Social Media Monitoring & Analytics 1. Business intelligence solution designed to capture and analyze data from social media channels to monitor brands, identify key communities/influencers, address customer service issues, conduct unbiased research and generate sales leads. 2. Fed by a custom database, facilitates the searching and filtering of online conversations in real time, over an extended period of time, across events, global social media stats, keywords and brands. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. uberVU 15. 16. 17. 18. 19. 20. 21. 22.