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Social Media im österreichischen Tourismus – Diplomarbeit | Social Media Beratung und Agentur | Tourismuszukunft: Institut für eTourismus
Welche Bedeutung hat Social Media für österreichische Tourismusverbände? – Mit dieser Thematik beschäftigte sich David Starzer im Rahmen seiner Diplomarbeit für Wirtschaftsinformatik an der Johannes Kepler Universität Linz und führte dazu verschiedene Studien zu der Social Media Nutzung österreichischer Tourismusverbände durch. Die Mehrheit der befragten Verbände schätzt bereits jetzt Social-Media-Anwendungen als eher bedeutsam oder sehr bedeutsam ein. Starzer stellte hierbei fest, dass besonders die Verbände mit ohnehin hoher Bettenauslastung Social Media eine höhere Bedeutung beimaßen.Der auf Social Bookmarks spezialisierte einstige Social-Media-Star Digg wird verramscht: Für zarte 500.000 US-Dollar wechselt die noch vor vier Jahren hoch gehandelte Marke laut einem Bericht der New York Times nun den Besitzer. Auch wenn der Käufer, das auf kleine Unternehmen des Segments spezialisierte Betaworks, den Preis nicht bestätigen möchte: An die aus dem Jahr 2008 stammende Bewertung von 150 Millionen US-Dollar dürfte der Kaufpreis in keinem Fall auch nur ansatzweise heranreichen. Das Ziel ist laut Betaworks nun, Digg wieder zu einem Startup zu machen: „Low budget, small team, fast cycles“ – so lautet das neue Motto. Dazu soll die Marke mit eigenen Produkten wie news.me verzahnt werden. Digg wurde 2004 gegründet und erlaubte es den Nutzern, unterschiedlichste, in Kategorien unterteilte Medienformen zu bewerten beziehungsweise zu empfehlen.
Ex-Social-Media-Überflieger Digg wird verramscht
Social Media Monitoring, Interview with Brandwatch CEO | Social Media Monitoring Reviews
Giles Palmer began developing Brandwatch in 2005 and it has gone on to become one of the world’s leading Social Media Monitoring companies. With new offices in Europe and the US, their reach is spreading across the globe. I recently caught up with him to discuss these latest developments and find out what else is in store for Brandwatch.12 Essential Social Media Cheat Sheets
Ann Smarty is a search marketer and full-time web entrepreneur. Ann blogs on search and social media tools. Her newest project, My Blog Guest , is a free platform for guest bloggers and blog owners.
The Major League Baseball All-Star Game is currently making quite the splash on social media. According to the MLB, more than 290,000 social media comments were tracked over the course of the 1st inning. This total, they say, is more than the amount that was accumulated during the entire All-Star Game in 2011. There are likely several reasons behing the increase in mentions. Besides the rise of social media adoption in general, many more MLB players have gained robust social media followings. An increased social media presence during Monday night's Home Run Derby likely also played a role.
MLB All-Star Game Already a Social Media Home Run
Phil Corbett, The New York Times associate managing editor for standards, tells me in a phone interview why the paper chooses to have only informal social media guidelines: We have not done a very formal, detailed written policy. We’ve talked about it, but up until now we’ve made a conscious decision not to do that. Partly because we’ve really been encouraging our journalists over the past couple of years to embrace social media, to use it as a tool, to get comfortable with it. We think it’s really important for them to do that, and we’ve been concerned that if on the one hand you tell all your reporters and editors “Social media is great, you really should be experimenting and getting the benefit of this great tool,” but on the other hand, “Here’s 27 rules that you better not violate or you’re going to be in big trouble” — that’s not necessarily the most effective way to encourage your journalists. … We do talk about it a lot.
Why The New York Times eschews formal social media guidelines for staff
Why Social Media Will Reshape the 2012 Olympics
The 2012 Olympics in London are being touted by some as the world's "first social Games." While some question just how social they'll actually be, there's no doubt that networks such as Facebook , Twitter and YouTube will play an unprecedented role in how information is disseminated from London, and how the global sports conversation is driven during July and August. Why the big shift? It's simple: Four years is an eternity in Internet time and since the last Summer Olympics in 2008, social media has exploded. Web use in general has grown rapidly, too.Cara Friedman is the president of Likeable Community College , a social media training program for community managers and other social media professionals. To be successful in social media and community management you need to keep track of the constant changes to that ecosystem. That's because everything you know about Facebook , Twitter , and other social spaces today will somehow be different in six months.
6 Ways to Stay on Top of Social Media
Ist Social Media in fünf Jahren am Ende? | Adobe Digital Marketing Blog
Zukunftsvorhersagen sind ja immer eine gewagte Sache. Aber wer seine Investitionen effizient steuern will, ist auf längerfristige Prognose n angewiesen. In dieser Woche haben gleich zwei Experten in die Glaskugel geblickt, um uns etwas über die Zukunft von Social Media zu verraten. Thomas Koch schreibt in seiner Wirtschaftswoche-Kolumne (allerdings noch mit Fragezeichen!)
Today's American teenagers are digital natives — connected to the Internet since youth.
Social Media-Connected Teens Seek Time Offline [STUDY]