background preloader

Sustainability

Facebook Twitter

Guardian Sustainable Business. Case study • One company took a strategic approach to communicating the benefits of acting sustainably, using varying methods to change behaviour across the organisation. • The company held workshops, designed interesting and clear posters for internal use, tailored information differently for each department and ensured that language used was accessible. • The company stressed the importance of not using a top down approach and instead making sure all information and forms of engagement were relevant to the audience. Successful initiatives are pinned on understanding how decisions within the organisation are made. Why is engaging employees in corporate sustainability beneficial? • The business can have a wider impact as employees will hopefully take their sustainable behaviours learnt in the workplace to their friends, families, home lives and consumer behaviours. • If they enjoyed their volunteering day they will speak positively about the organisation externally. • Give people options.

Corporate Social Responsibility: A Lever For Employee Attraction & Engagement. Should CSR have a place on the Internal Communication agenda? How to Create an Effective CSR Communication Model. The role of Corporate Social Responsibility (CSR) in management is becoming more central than ever before, as is evident from the fact that so far more than 1500 companies worldwide have published their CSR reports.

How to Create an Effective CSR Communication Model

One of the key aspects of good CSR practices involves effective and transparent communication channels with internal and external stakeholders. This process is a key to identify issues of concerns that the company should address and after these have been addressed, to inform about the ensuing performance. Consequently, there is an increased demand for establishing an appropriate communication strategy that helps identify proper communication tools and confirms that the right information is collected and disseminated. Studies have shown that despite this growing importance of CSR communication, organizations still have to learn how to communicate their CSR. The Challenges The source of information is another key challenge. The Timing: The Audience: The Content: The Channels: Dr. Interactive Tools for Engaging Employees. Here are some free interactive tools that businesses can use to engage their employees and raise awareness around sustainable business practices.

Interactive Tools for Engaging Employees

Recycle Now This is a campaign to encourage people to recycle more things more often. There website is a great resource for downloading template documents that promote resource efficiency and increase recycling. These include: Business resource efficiency pack which provides an overview of and practical tips to reducing waste and increasing recycling.Business resource efficiency and recycling posters, which you can print, and display around your business to help remind staff to reduce, reuse and recycle. Access Recycle Now here. WRAP (Waste & Resources Action Programme) works to help businesses and individuals reap the benefits of reducing waste, developing sustainable products and using resources in an efficient way. Access WRAP's resources here. Carbon Trust The Carbon Trust Empower tool is a good way to raise employee awareness. 10 Communication Strategies to Engage Employees in Sustainability. Committing to sustainability, and taking action on it, is a critical element of today's corporate world, but without getting employees on board through a successful internal communications program, green and other social good initiatives are much less likely to succeed.

10 Communication Strategies to Engage Employees in Sustainability

Weinreb Group sat down with Susan McPherson, a Senior Vice President at Fenton whose focus is CSR and sustainability communications. We asked her to come up with a 10-point checklist of how the sustainability function or department can best communicate sustainability to its employees. Here are the tactics she finds most effective: 1) Reach employees where they are. In break rooms, conference rooms, washrooms, parking lots and online. 2) Integrate sustainability into a career from the get go. 3) Show progress. 4) Use technology effectively and appropriately. 5) Align with HR/Internal Communications/PR to be sure all messaging (internal and external) is consistent.