Internal Social Media
Micro-blogging is the social media buzzword that gets some serious mojo going for those of you passionate about social networking for the enterprise (myself included). There are a plethora of tools available, and if you want a quick snapshot, you should read this CIO article on " 12 Microblogging Tools to Consider. " In response to my previous post, " Extensive List of over 30 Enterprise 2.0 Case Studies and Resources ," I had an overwhelming request for case studies specific to micro-blogging. So here it is. I hope you enjoy your new bedtime reading material.
Marketers need to help companies grow out of their internal communications “infancy” and adopt new employee social networking technologies in order to make their businesses more efficient and successful. Marc Benioff, chairman and CEO of Salesforce. “Touch the social enterprise” was the key mantra for the tenth annual Dreamforce conference in San Francisco this year, which is organised by cloud computing company Salesforce. Marc Benioff, Salesforce’s chairman and CEO, remarked that he had never before seen so many CMOs in attendance at the conference, which saw the launch of social media marketing software the Marketing Cloud and placed a strong emphasis on its employee social networking product Chatter.
Google+, the search company’s social network, is now being promoted as something companies can use for private, internal communications. It’s the latest part of Google’s strategy to push Google+ into everything that it offers to Web users, as the man leading the project explained to me last year (see “ Q&A with Bradley Horowitz ”): When we know who you are, your interests, and who you know—if you let us know that—we can transform all of your activities for the better in search, in Android, in Chrome, in YouTube, in Gmail, and across all we do. Google has long offered products such as online email, calendars and document editing to companies for their internal use. Google+ will now be offered alongside those , allowing employees at companies that sign up to have internal discussions using the network, share documents, and schedule video chats.
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Research and debate
Driving adoption of internal social media