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Smssummit

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This #SMSsummit features an agenda full of experts ready to share their secrets to success on social media.

4 questions with Chris Bowler - How customer-led marketing and data are changing the game. Jan 13, 2017, by Breanna Jacobs Chris Bowler, SVP, Social and Content Marketing at Razorfish, helps lead his clients forward in the use of ever-evolving social media and content marketing channels.

4 questions with Chris Bowler - How customer-led marketing and data are changing the game

Chris will be joining us at the upcoming Social Media Strategies Summit in San Francisco, February 7-9, to share how marketers can use Facebook and Twitter audience insights to create personalized ads. 6 awesome live video campaigns and what you can learn from them. Jan 27, 2017, by Breanna Jacobs The era of live video thus far has been both an exciting and scary time for marketers.

6 awesome live video campaigns and what you can learn from them

The business case is glaringly clear: video posts have 135% greater organic reach than photo posts. People spend 3x longer watching video that’s live versus pre-recorded (SocialMediaToday). What this means, though, is sharing raw, unedited content with hundreds, thousands, potentially millions of watching fans and customers. Um… talk about pressure! 15 free tools to help you write killer blog posts. Feb 3, 2017, by Breanna Jacobs As a writer, the creative cup does not always runneth over with awesome blog post ideas.

15 free tools to help you write killer blog posts

This is especially true if you need to come up with quality ideas on a consistent basis. Enter the web, plus many marketers struggling with this same issue, and voila! Build Your Social Media Strategy. Interview with SMSS speaker Laurel Wilde: Tips for building social from the ground up. Jan 5, 2017, by Breanna Jacobs Laurel Wilde, Community & Social Media Manager at Mayfield Robotics, will be joining us at the upcoming Social Media Strategies Summit in San Francisco, February 7-9, to share her experience building on the customer service strategy at her current company.

Interview with SMSS speaker Laurel Wilde: Tips for building social from the ground up

I got to ask her a few questions about what it's like to make a big impact on social with limited resources. This is your second role developing social from scratch - first building up all social channels at AirGrub, and now developing a 360 approach to customer service at Mayfield Robotics. Daunting (but exciting) challenges! 2017 Social Media Strategy. 2017 Social Media Strategy. 2017 Social Media Strategy. Brochure Register Agenda Join our community to receive event updates and exclusive content: Speakers Learn from leading marketers here to share how they achieve success on social.

2017 Social Media Strategy

Ravi Prasad. 2017 Social Media Strategy. Brochure Register Agenda Join our community to receive event updates and exclusive content: Speakers Learn from leading marketers here to share how they achieve success on social Jascha Kaykas-Wolff Chief Marketing Officer.

2017 Social Media Strategy

The Social Media Strategies Summit. 10 top employee advocacy tools to increase brand reach and ROI. Consider this statistic: employees are 2x as trusted as a CEO, senior executive, or activist consumer (Edelman).

10 top employee advocacy tools to increase brand reach and ROI

If that stat didn’t drive the importance of employee advocacy home for you, how about this: on average, brand messages are shared 24x more frequently when distributed by employees (MSL Group). Employee advocacy is increasingly being seen as a key accompaniment when considering social media management solutions – and many established solution providers have adapted as such, whether as an add-on to their already existing services, or a tool that easily integrates across other CRM platforms. The challenge for marketers, then, becomes choosing a solution that’s both scalable and that allows you to tie employee advocacy initiatives directly to ROI. What investment can you make that maximizes your time while equipping your employees to be your most powerful brand advocates? 1) Trapit. Top 5 most popular SMSS talks on content you need to listen to. Not surprisingly, one of the most popular topics that dominated the talks featured at our Social Media Strategies Summits this year was content strategy, creation and marketing.

Top 5 most popular SMSS talks on content you need to listen to

From challenges including resources, quality, brand voice, storytelling and content marketing, we had a number of awesome speakers come in throughout the year to share insights on how marketers, like you, can keep pace with customer demand for entertaining and informative content. I’ve rounded up 5 of our most popular content talks of 2016 that you should listen to. 21 free, easy-to-use design tools and resources for marketers. Is it just me, or is picking out the art to accompany a blog or social media post sometimes more difficult than the writing itself?

21 free, easy-to-use design tools and resources for marketers

Everyone, including me, skims over big chunks of text. Half the battle of a strong post is making sure that you display your (stellar!) Content in a way that’s easily digestible and visually appealing. 9 expert tips to make the most out of your conference networking. You’ve arrived.

9 expert tips to make the most out of your conference networking

There you are, attending a conference and looking to network with some peers and professionals. You don’t know anyone. Where do you start? 10 top employee advocacy tools to increase brand reach and ROI. Everything You Need to Know About the New Twitter Profile. The new Twitter profile has officially arrived! While you still have the option two switch to it or hold onto the classic style, it’s unknown when everyone will be required to make the shift. Twitter now bares a strong resemblance to Facebook: profile pictures are now on the left side of the screen, under a large header image that spans the entire top of the page. So, if you’re really into the Facebook design, you’ll appreciate it.

If not, well you better learn to tolerate it ─ and fast. The following five features set the new Twitter profile apart from the old one: Brands Showing Creative Side with Twitter’s Photo Collage. 5 Mistakes You're Probably Making on Twitter. Social media can sometimes be tricky to navigate and you are probably making some mistakes. That’s okay as long as you are able to recognize those errors and move on. It’s when you continue to make the same mistakes that things get messy. Tons of different users easily make a multitude of mistakes on Twitter and there’s a good chance you might be guilty of a few of these too. Read on to find out five Twitter mistakes you’re probably making. 1. How the NBA grew its Instagram by 425%

After reading that number you might be a little skeptical, but according to data provided to Forbes by the NBA, the league was able to tremendously increase its social media engagement through its NBA Cares campaign. The NBA Cares is a community outreach initiative sparked by the sports league to help address social issues that affect both children and families. The initiative hosts various activities to address education and health and wellness issues. Going into the 2013-2014 season, the NBA wanted to bring more attention to NBA Cares through social media channels. How to Make the Perfect Post for Each Social Platform. Social media marketers are all essentially searching for the same thing — to make an impact on social networks. By now, you know it’s important to spread our efforts across the different social platforms. But are all platforms created equal? Will the same post make the same kind of impact on all social networks? Of course, we know the answer is no. If that were true, there would be no reason for each platform to exist.

Will Your Post Go Viral? This Algorithm Can Tell You. The viral post. It’s like a magical unicorn all social and digital marketers are hoping to find. Some spend their whole careers hunting for that unicorn, but never find it. Ok, maybe that is a bit dramatic, but the viral post is something all marketers hope to achieve. The problem is predicting what content will cause a post to be share enough to be considered “viral” seems nearly impossible. 5 Reasons to be Selective with Who You Follow on Twitter. Does Your Brand Need Multiple Twitter Handles? Social Media Strategies Summit. Social Media Strategies Summit. Social Media Strategies Summit - San Francisco 2017. What You Need To Know About Image Copyright Laws.

4 Ways the Re-Launch of Facebook’s Atlas Ad Server Will Impact Marketers. The 3 Simple Steps to Target a Specific, Actionable Audience on Facebook. Cutting Through Social Analytics Clutter with Cassandra Clark. 10 top employee advocacy tools to increase brand reach and ROI. Why consumer distrust necessitates employee advocacy [PODCAST] Cart horses to dash buttons: Key innovations that changed the face of marketing and sales in the last century. How virtual reality is revolutionizing marketing. B2B vs. B2C Social Media Marketing: What’s the Difference? [PODCAST] Social Media Strategies Summit - San Francisco 2016. The Social Media Strategies Summit - Social Media Conference- Rated Top 5 Amongst Professionals. How to untangle social media and customer service. How Social Recruiters Can Find Candidates: Best Practices. Social Media Strategies Summit. Social Media Strategies Summit.