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Though the term "viral" infers that the campaign is organic and self-replicating, marketers and big-name brands have begun to attempt manufacturing viral content in the hopes of increasing their brand awareness or product sales. Some feel that viral content cannot be manufactured and is only the product of organic and unpredictable forces, while a growing number of others feel that they can predict what people will be interested in, how they will share that content, and ultimately what will become viral. Though the debate rages on, the fact remains that viral marketing has evolved over the course of the last decade from a rather obscure Internet phenomenon to a massive, multi-million dollar marketing tool employed by agencies and brands the world over. With that said, let's explore some of the better examples of viral marketing in the last decade.
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