Import directory structure into SQL Server database. How to Tell a Great Story. There are few sales tools more powerful than stories, if they're appropriate and well-told.
Because they are always about people and events that changed people's lives in some way, anecdotes create emotion and interest. They teach without preaching. They paint mental pictures that are worth a thousand buzzwords. Last year, I had the privilege of working with two really smart guys–Mike Bosworth (of "Solution Selling" fame) and Ben Zoldan, one of Mike's top trainers–on a early draft of what later would become their new book about business storytelling. Since then, I've been thinking about what I learned, and using it in my work. Content as Conversation. Every use of your website is a conversation started by a site visitor.
Think about it: why do people come to your site or app? IA, Search, Design, and Technology All Support the Content Site visitors and app users come for the content. Of course, the information architecture (IA) and the site search must make that content easy to find. The design must be attractive and usable. Curator's ǝpoɔ.