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Use this seven-step process to develop and tell a business anecdote that will you help close the deal. iStock http://www.inc.com/geoffrey-james/how-to-tell-a-great-story.html

How to Tell a Great Story

http://uxmag.com/articles/content-as-conversation Every use of your website is a conversation started by a site visitor. Think about it: why do people come to your site or app?

Content as Conversation