Ster-Kinekor slashes movie prices with affordable cinema launch. A more exclusive, 'Ster-Kinekor Classic', "First Class" option will be created at seven existing sites in upmarket centres nationwide - retaining the current R35 ticket price.
The exclusive branded cinemas will be created at: Brooklyn, Pretoria; Cavendish, Cape Town; Cresta, Randburg; Eastgate, Johannesburg East; Gateway, Durban; Sandton City, Gauteng; and Tygervalley, Cape. And the changeover all happens this Friday, 18 March 2005, with Ster-Kinekor expecting a box office record as a result of the dramatic change in strategy - just in time for the long weekend and Easter holidays. The "paramount" shift in strategy, according to CEO, Gazendam, is to tap into the "emerging black market", after consistent declines in the sector of 6% annually of the more "traditional, white", audience, and the continuing lack of access by the population at large to this medium. Research had also showed, that moviegoers, consistently, thought that ticket prices were too expensive (42%). Testing Movie clubs. Mobile movie guide. Ster-Kinekor yesterday, 30 May 2007, unveiled a mechanism to enable movie-goers to see what's showing anywhere in the country on their cellphones.
The service is effectively an extension of that available on the company's website and uses wireless application protocol (WAP) technology to deliver programme information to consumer's cellphones. Fiaz Mohamed, CEO Ster-Kinekor Theatres, says the service is being launched in two phases, the first of which has been available since yesterday. “Film buffs will be able to create, view and update their profiles on the website.
They can also check cinema show times and view film synopses – all simply by using their mobile phones.” The profile allows consumers to specify how they want Ster-Kinekor to communicate with them, amend contact and personal details as well as specify their preferred genres of films and name the complexes they frequent. Primedia - Annual Report 2005 - Filmed Entertainment. During the period under review, Primedia announced that it had taken a strategic decision to ramp up and diversify its content business and, post year end, established a broader content division referred to as Primedia Content.
This division currently comprises cinema exhibition, film distribution, video and DVD, and electronic games distribution. New acquisitions in the Primedia Content division include Airgames (mobile content) and Book4Golf (online commercialisation of golf) which will augment DVD City (home entertainment outlets in townships). Revenue for the filmed entertainment division was up 3,8% to R933,8 million (2004: R899,5 million). Primedia - Annual Report 2006.
This is the first full year of reporting for Primedia’s content division, a new division designed to ramp up and diversify the group’s content businesses.
The content division currently comprises cinema exhibition, film distribution, video and DVD distribution, electronic games distribution and mobile content. Excluding the new businesses developed by Primedia Unlimited Content, the division posted an impressive performance with revenue increasing by 22% to R1,1 billion and PBIT increasing by 17% to R87,6 million. The November 2005 resolution of product supply problems at Ster-Kinekor Theatres assisted that division to deliver an impressive second half performance. This performance was also positively impacted by good cost improvements due to benefits derived from prior-period expenditure on technology and systems. Ster Kinekor. Ster Kinekor Theatres is South Africa's largest cinema exhibitor.
They offer 31 Ster Kinekor Junction value cinemas and 6 Ster Kinekor Classic cinemas countrywide, totalling more than 400 screens and 60 000 seats. Cinema Nouveau offers 7 cinemas countrywide, where patrons can experience 'art' movies. At The Zone in Rosebank and at the Gateway complex, patrons can also experience films on special 3D screens. Ster Kinekor!!!! Sterkinekor Theatres. Sterkinekor Theatres Going to the movies is the ideal way to sit back and relax, and there’s simply no better way to enjoy world-class entertainment.
A wholly-owned subsidiary of the Primedia Group, Ster-Kinekor Theatres is a leader in bringing blockbuster films to its audiences across the country. With over 55 local movie complexes situated in prime locations like Sandton City, Gateway and Cavendish Square, Ster-Kinekor Theatres can entertain up to 63 000 movie goers with over 400 big screens every day. From action and suspense, to romance and comedy’s, Ster-Kinekor Theatres offer the latest the film industry has to offer. And if it’s 3D you’re after, than you’ll be pleased to know that Ster-Kinekor Theatres has over 56 state-of-the-art 3D cinemas, securing its 3D footprint in the country and keeping audiences on the edge of their seats.