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How to Pick the Right Programming Language. Adron Hall is the lead developer of cloud solutions at New Relic.

How to Pick the Right Programming Language

During the course of every coding project, a software developer must make dozens of decisions. Sometimes this involves solving a problem unique to a particular domain space or a particular architectural issue. Other times it’s about which language is best for a job. That is actually one of the most critical pieces of getting a project right. Too often, languages are applied to a problem space where another language would be better. Financial Sector The financial sector benefits from a number of languages.

Another key need in the financial sector is languages that benefit from object-oriented paradigms with strong architectural patterns backed by a lot of guidance from the organizations around the languages. Top Languages: Scala, Java, and C# Agency, Media, Advertising, and Design With the overall design processes needed in creative work, languages that can prototype fast are in high demand. Top Languages: Java and C#

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30 brilliant African tech startups. The methodology behind this list of startups had two simple directives.

30 brilliant African tech startups

First, the startup had to have African roots and secondly it had to be brilliant. More specifically, we were looking for that type of brilliance that exudes intelligence, talent, quality or simply, something fresh. Of course brilliance, like most things in life, is subjective, so we went into this journey with an open mind. Tabula rasa if you will and we hoped to recognise brilliance when we saw it. We did, over and over again. Why did we focus on Africa? The secret is out. So what opportunities are indigenous African tech startups seizing? 22seven – South Africa This startup made a disruptive entrance into the personal finance management scene just a few weeks ago when it launched to equal measures of censure and praise.

Why is it brilliant? This Army – South Africa Why are they brilliant? Taxi Rank – South Africa Down in Cape Town, Taxi Rank makes it easy for the city’s 4-million citizens to catch a cab. TruSpot!

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Competitive environment. Advice. Fundraising. Tech stuff. Techstars. How social media supports business events in emerging markets. My first thoughts when sitting down to write about emerging markets and social media was ‘where to start?’

How social media supports business events in emerging markets

Social media is a huge topic and emerging markets are vast, so I’ll narrow this down to using popular social media tools to support Business to Business (B2B) events in emerging markets, virtual and physical. One huge event “The Egyptian Revolution” Now this deserves a post of its own, and I promise I’ll write one. This was certainly not a B2B event, but I just wanted to mention that, based in Cairo, I experienced how social media supported this huge event.

Some people attributed the whole uprising to social media, namely Facebook and Twitter, others thought the mass protests could happen without them, or that at least people would eventually take to the streets. The latter is correct: the uprising was on the horizon, however, I believe social media played a huge role in orchestrating the mass protests. The tactics As a marketer I was obliged to analyse the tactics. 10 Ways Successful Entrepreneurs Delegate Tech-Related Tasks. Scott Gerber is the founder of the Young Entrepreneur Council, a nonprofit organization that promotes youth entrepreneurship as a solution to unemployment and underemployment.

10 Ways Successful Entrepreneurs Delegate Tech-Related Tasks

Follow him @askgerber. Naturally, entrepreneurs have an innate urge to want to tackle every part of every project themselves, but by trying to do so they can get tied up in tasks that limit their productivity and creativity. Especially when it comes to technical matters, outsourcing some of the work may not only be the best thing for the business owner, but it can also be the best thing for the business. SEE ALSO: 12 Ways Businesses Can Prepare for Mobile Commerce Of course, small-business owners shouldn't outsource every tech-related item. I asked a panel of successful young entrepreneurs for their advice about delegating various tech jobs, including software development, apps, and website design. 1. . - Vanessa Nornberg, Metal Mafia 2. . - Danny Wong, Blank Label Group, Inc. 3. . - Doreen Bloch, Poshly Inc. The Game Mechanics of Customer Loyalty. Gabe Zichermann is the chair of Gamification Summit (June 19-21) and author of the books Game-Based Marketing, Gamification by Design and The Gamification Revolution (Q1 2013).

The Game Mechanics of Customer Loyalty

Gabe is also the founder of Dopamine, a strategic consultancy specializing in engagement science. Most of the interest in gamification and user engagement for startups centers on customer acquisition. This is partly because of the short time around startup planning, but also the strong need to show and grow traction as quickly as possible. With startups like Foursquare, Codecademy and StackOverflow using gamification to build unprecedented early customer engagement, it's no wonder so many founders want to talk about virality. SEE ALSO: How to Maximize Your Facebook Engagement By definition, loyalty is expressed when a consumer chooses your product/service when other options are mostly equal. Define the Grind Choose a clear and easy-to-understand action as the core of your product and loyalty effort.