How to Do Market Research. Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for. Marketing research can give a business a picture of what kinds of new products and services may bring a profit. For products and services already available, marketing research can tell companies whether they are meeting their customers' needs and expectations. Ster Kinekor. What to Expect in an Advertising Career. If you're still in school and ready to launch your advertising career, or you're looking to switch professions, you need to know exactly what to expect.
And that can vary greatly depending upon what role you want to fulfill in an agency, and which area of advertising you want to work in. What's more, location can have a defining factor, too. First Question: Account Side, or Creative Department?