In a Q&A, Tourism Australia reveals the secrets of its Facebook dominance. Tourism Australia has the most popular destination page in the world.
In 2012 alone, it grew its fan base from 1.2 million to 4.1 million and launched social media campaigns that elicited 1 million views a day. Australia does well on other social media platforms, too, but Facebook still delivers “the best reach, engagement, and conversion,” says the country’s tourism agency. Aussie dominance on Facebook is all the more impressive given that the travel sector as a whole is behind other sectors when it comes to social marketing. Here’s the backstory behind Tourism Australia’s social media prowess. Pivoting its Facebook strategy In early 2010, managing director Andrew McEvoy, then relatively new with the organziation, decided to prioritize social media. A key moment came on May 22, 2010, when Tourism Australia invited fans to submit their snapshots informally for its first Friday Fan Photos album. It wasn’t a formalized concept. Scaling social by enlisting residents Investing in people.
Digitalskills.com. Imagine life without the internet. 10.5 million adults and millions of organisations don’t have to. The UK may have more internet users than any other EU country, but a staggering 1 in 5 adults still don’t have the Basic Online Skills to benefit from the web.
Britain’s businesses and charities need help too. On average, 31% of organisations lack Basic Online Skills. Our e-commerce market is flourishing; but just half of small businesses and charities have a website. Of those who do, only 1 in 5 allow customers to purchase goods/services or donate online. The UK’s investing in top notch digital infrastructure, platforms and services; we’ll have achieved our vision when every person, small business and charity has the skills and confidence to use them. Right now, all across the UK, thousands of people and organisations are supporting family, friends, colleagues, customers, charities, small businesses and people in their communities to get connected. 8 Creative Social Media Tactics to Conquer Local Competitors. Local businesses can learn a lot from the social media marketing strategies of large, national, or international businesses.
But one of the reasons consumers love social media is for the personal experience it provides. Large companies have found ways to try work around the problem this presents for community managers who are clearly located elsewhere, while local businesses have a unique opportunity that doesn't often present itself in the face of giant corporations. If your local business isn't all over local social media opportunities like bees on honey, now's your chance to get started. And here are 8 creative ways to begin that cost you nothing but your time! 1.) 2.) 3.) 4.) 5.) 5 Key Relationships for Your Nonprofit: And the Tools and Tactics to Facilitate Them.
Has this happened to your nonprofit?
One staff person or select members of the communications team are assigned to manage all of your organization’s social media. While this might make sense, it can be a lonely and complicated job speaking for an entire organization to the outside world. Instead of siloing social media into “that stuff that so-and-so does,” what would a more integrated approach look like? How Social Media Saved Lake Arrowhead When City Ad Budgets Ran Dry. Picturesque Lake Arrowhead, just 90 miles east of Los Angeles, has long been a peaceful refuge for celebrities, film executives and families.
More than 120 movie studios have filmed here and the area hosts several big-draw events every year. Yet the lake community does NOT have a rock-star budget. With a small percentage of county tax dollars, the Lake Arrowhead Communities Chamber of Commerce must support two visitor centers, multiple events and promotion for the area. The community has long turned to print advertising to keep visitors coming. But everything changed in 2009. Small businesses were folding and sponsors were pulling back support of major events. “Toward the end of 2008, I realized that I would have no discretionary money for advertising in 2009,” said Leslie Saint McLellan, director of marketing and tourism. McLellan had heard of Twitter and Facebook, but the part-time marketing director just hadn’t found the time to look into them yet. Using social networks to drive revenues. Best-of-social-media.pdf. 9 Things We Did in Social Media to Help #StopLonelyFruit.
As a grassroots not-for-profit organization, social media is a super important part of getting our message out because 1) it’s “free” (managed by volunteers like me) and 2) that’s where our supporters are.
So when it came time for our spring fundraising campaign, we knew that we’d be relying heavily on social, in coordination with emailing our base. So how did we do? Fantastic! We blasted past our goal and equally important, didn’t lose a bunch of friends/followers for being excessively annoying. Here are 10 of the ways we handled the ask in social media: 1. We were really lucky to have some fabulous talent on our campaign team, including Cory Pelletier and Angel Fung of CORE Communications & Marketing, who came up with the Lonely Fruit theme.
Another talent we were really lucky to have on board was illustrator Ashley Barron. 2. 3.