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Module 5

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Is Your Blog Built To Last? Is your blog just a flash in the pan or is it built for the long term? Many blogs are started without thinking through the full implications of what blogging entails. As a result, they don’t achieve their intended objectives. In their book, Built To Last, Jerry Porras and Jim Collins develop, based on extensive research, a framework for creating companies that continue to be viable and profitable for the long-term. Here are the major elements of their blueprint that can be applied to building a successful blog. 1.

Determine your blog’s core values. Just as a business must extend beyond an individual, so should your blog. Actionable Blogging Tip: Select your blog’s core focus and put it on paper. Questions To Answer: What does your blog stand for? 2. When it comes to your blog, you must push yourself outside of your comfort zone and make a commitment to accomplish stuff that’s beyond your reach. Actionable Blogging Tip: Set objectives for your blog aligned with your business goals. 3. 4. 5. Apps for Professional Development. Twitter App (free) Twitter is one of the most active and beneficial social networks on the web. All educators would be wise to join the conversation. If you haven’t used Twitter yet, I would recommend that you read these excellent blog posts: Google Voice (free) Text and call for free! Skype (free) A beautiful app that allows you to make and receive VOIP calls on your iOS device.

HeyTell (free) A fun “walkie-talkie” app for quick voice communication. Consumption Apps FlipBoard (free) A beautiful app that turns your RSS reader (such as Google Reader) into a magazine. Zite (free) Similar to FlipBoard, however instead of just providing a beautiful interface to view content you select, Zite tries to introduce you to new content sources based off of sources you currently read. QR Code Readers Quick-Response codes are the strange black and white boxes that have begun appearing everywhere. Diigo (free) Research Apps: Genius Scan (free) Mobile marketing - pros and cons. There was a time when eMarketing was very much the thing for all marketers. Offering various benefits, it had practically changed the face of conventional marketing and the way companies viewed this aspect of business.

Now, with the further advent of advanced mobile devices bringing in a lot more connectivity, Mobile Marketing is going far beyond eMarekting. Mobile marketing gives the user far more advantages, such as lower cost, customization, easy tracking and so on, thereby reducing manpower and yet giving the entrepreneur better business benefits and profits. Of course, like everything else, mobile marketing also has its upside and downside. Let us study the pros and cons of this system of marketing. Pros of mobile marketing Instant results Users always carry their mobile phones with them. Easy to work with Drawing out content for mobile devices, whether it is text, images or video, is simpler and less expensive as compared with the same for desktops or laptops. Convenient to use. How smart mobile devices can be used to gain a competitive advantage - by Ruth Belena.

Ruth Belena's image for: "Competitive Business use of Smart Mobile Devices" Caption: Location: Image by: Smart mobile devices allow more direct contact between client and professionals, customers and retailers, employees and managers. News has never spread faster than it does through social networking, emails and text messages. Business communication and marketing campaigns made compatible with smart mobile devices can give any business a competitive advantage over those still relying on traditional methods. 1. Time is saved when satellite systems direct drivers to where they need to be, and tracking allows managers to check where team members are located at any time.

Money is saved by reducing the amount of equipment business people need to carry. Efficiency is increased through the use of smart mobile devices with instant communication between managers and employees whose duties take them away from the workplace. 2. 3. UPSVoice: Mobile Apps That Help You Run A Business While Running Around. By Jeremy Caplan The symbol of mobile work used to be the laptop. Now, it’s the smartphone. When you’re running a small business that requires a lot of travel, you often don’t have the luxury of sitting down at a computer to get things done. Your phone becomes your office. According to the 2012 CDW Small Business Mobility Report, 75 percent of small businesses surveyed recently reported that mobile devices have become crucial for the completion of everyday tasks.

As small business owners do more of their work on mobile devices, apps have become crucial workplace tools. DocScan DocScan lets you quickly scan documents with your phone for future reference. Expensify To track expenses, Expensify might work for you. Evernote When you’re running your business while running around, you need an efficient mobile filing system to make sure everything important to you is readily available. One of the most popular apps for keeping small business materials organized is Evernote. JumpTrack More from UPS: