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New Media Business Models
With a little more than one week before the digital world converges on Austin, Texas, for South By Southwest Interactive, startups around the globe are gearing up to turn heads. Many have teams in place to guerrilla market through the streets of downtown. Others throw huge parties in the Congress/Red River area, and others chose the traditional booth in the expo hall.
As the first major tablet to be officially announced after the iPad's launch, Cisco's Cius is bound to be compared to Apple 's pioneer. But really, they're two very different devices, aimed at two very different markets. You could almost think of the Cius as the BlackBerry to the iPad's iPhone: It has a specific set of tools for a specific segment of buyer, and those buyers could well find it as indispensable as the BlackBerry.