HBO chief Richard Plepler explains his simple plan for staying ahead of Netflix. Richard Plepler, the CEO of HBO, had lunch with Steven Soderbergh today, and according to Plepler, the acclaimed director, producer and screenwriter had a memorable description for the premium channel. “HBO stands for good shit,” Plepler recounted Soderbergh as saying, during an interview at the New York Ideas forum (an event hosted by Quartz’s sister publication, The Atlantic and the Aspen Institute). ” That’s what HBO is all about. You do good shit.” HBO, which is owned by media giant Time Warner, has been the US’s dominant player in making original, high-quality television for years.
Suddenly, the advent of streaming video has made this market incredibly crowded. Netflix, Amazon, and even Yahoo (which has ordered two comedies) are jumping into it. So how does HBO plan to stay on top? According to Plepler, by making itself “a magnet” where the best talent wants to work. “There is a surfeit of competition, a lot of people doing great work,” Plepler said. Content Insights - Expertise | Content Science. The WiderFunnel Conversion Rate Optimization Blog.
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