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Sloane Scott

Digital and Social Architect. Passionate learner and advocate of new technologies.

Facebook usa audience infographic. Virtual Events are Generating Demand with Significant ROI « Virt. By Brent Arlsaner, VP of Marketing, Unisfair Virtual event technology replicates all aspects of a physical event, such as presentations (keynotes, panel sessions, product demonstrations, etc.) that can include live Q&A, exhibition booths staffed live with booth reps and collateral, and networking opportunities.

Virtual Events are Generating Demand with Significant ROI « Virt

Virtual events also greatly extend the reach of the marketing efforts. The Social Media Style Guide: 8 Steps to Creating a Brand Person. What follows is an edited excerpt from Engage!

The Social Media Style Guide: 8 Steps to Creating a Brand Person

Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with a brand style guide. It's how we ensured that the brand was represented as intended through marketing aesthetics and messaging — including detailed usage instructions on font, style, color, language, placement, positioning, etc.

Experience Marketing

Virtual. Emerging Technologies. Music. Forrester. US community evangelists. Content Strategy. Social. Altimeter Book: ‘Open Leadership’ the Next Phase of Groundswell. If you’re a catalyst for change within your organization, this book is for you, you should buy several copies for your organization today. I’m proud to be part of the next generation of Groundswell, my business partner Charlene Li’s book ‘Open Leadership’ hits the shelves today. Industry Index: List of Social Inbox Aggregator (SIA) Providers. 5 Surprising Social Media Business Success Stories. Rick Burnes leads the content production team at HubSpot, a marketing software firm that produces the Inbound Marketing Blog and Inbound Marketing University. Chances are, most of the businesses you interact with as a consumer are on social media.

Your local restaurant is blogging, your grocery store is on Twitter — even your favorite candy is on Facebook. Companies in mainstream, consumer-facing industries are all over social media. Social knowledge. Social Media. Jeremiah Owyang. Social CRM. There are more important metrics. Social Media Monitoring. Inc. - Vitrue Social Media Index™ Blogosphere Dominated by Younger Americans : MarketingProfs. The blogosphere is now dominated by younger adults age 21-35—those who have grown up during the blogging revolution—and bloggers in the US account for the plurality (29.22%) of blog posts worldwide, according to a study by Sysomos.

Blogosphere Dominated by Younger Americans : MarketingProfs

Bloggers age 21-35 accounted for 53.3% of over one million blog posts analyzed, followed by bloggers under age 20 (20.2%), those age 36-50 (19.4%), and those age 51+ (7.1%). The gender composition of the blogosphere is nearly evenly split between women (50.9%) and men (49.1%). Below, other findings from the Sysomos study, which examined the demographic composition of the blogosphere. Bloggers in the US account for nearly four times as many as in the UK (6.75%), the second-most active country in the blogosphere.

Japan accounts for 4.88%, followed by Brazil (4.19%), Canada (3.93%), and Germany (3.34%). Socialsoftware. What The Trend Leaderboard. SM/CM Resources. Socialnetworking. Keynote: Three Ways Business Must Scale With Social Technologies. Guess what?

Keynote: Three Ways Business Must Scale With Social Technologies

For corporations, social media doesn’t scale. Below is my keynote presentation at the Ragan Cisco conference in the heart of silicon valley in San Jose today. Twitter Search Gets a Little More Powerful. We missed this last week when ReadWriteWeb reported it, but maybe you did, too.

Twitter Search Gets a Little More Powerful

So here's something we've just discovered. A small but very handy change at Twitter's search engine, search.twitter.com, means it now peeks inside the expanded versions of web addresses shortened using services like bit.ly and TinyURL. Facebook Fans Spend More Money [STUDY] A social media marketing company called Syncapse surveyed [PDF link] 4,000 people who have "Liked" the top 20 brands that have pages on Facebook and figured out exactly how valuable those "fans" are.

Facebook Fans Spend More Money [STUDY]

The study ("The Value of a Facebook Fan: An Empirical Review") estimates that someone who has Liked a brand will spend an average of $71.84 more each year on that brand's products or services than will someone who has not Liked it on Facebook, for a total average annualized value of $136.38. Twitter vs developers. Lifehacks. Copywriting For Social Media. One of my big regrets in my time in the advertising agency world is that I never seemed to have enough time to figure out a good way to talk to the creatives at my former agency about social media.

Copywriting For Social Media

My door was always open, but I was covered up with projects, as were they. SmartBlog on Social Media. We know two things about millennials: They will soon have record-breaking purchasing power, and they spend tons of time with content created by their peers, otherwise known as UGC (user-generated content).

SmartBlog on Social Media

What we didn’t know was how much time they spend with UGC and how they feel about it. That is, until now. Psychology/Sciences/Social Behavior. Web Strategy By Jeremiah Owyang: Web Marketing, Social Media. How to Measure Social Media Marketing Performance. Early efforts in social media marketing have created a tremendous amount of buzz and interest, but surprisingly few case studies focus on monetization.

How to Measure Social Media Marketing Performance

A recent study by Ketchum and Nielsen shows the number-one activity of social media users (online or offline) is reading blogs – even above TV! So it’s clear that social media is here to stay, and accountable programs must be created to deliver performance and ROI. Here are 3 steps to help you get started: #1: Define Key Performance Indicators (KPIs) and Measure Against Them In order to hold any marketing channel accountable, there first must be a framework of metrics that can be tracked, compared to a benchmark (industry or prior program performance) and analyzed over time.

B2B Social Media Monitoring and Crisis Communication. A well thought-out crisis communication plan has always been a necessity for many B2B companies, although larger companies, or especially public companies, are the ones who generally create them.

B2B Social Media Monitoring and Crisis Communication

Many PR professionals recommend that all companies should have something in place. These plans are about being prepared with messaging and tactics for expected situations so you can respond quickly. Not only does the real-time web change the speed of what quickly means, but situations can arise in a variety of online forms as well. Publications Social Media & Marketing Daily 05/21/2010.

Social Media Brand Engagement Database - ENGAGEMENTdb. #ragancisco - What the Hashtag?! Chrisbrogan.com — Learn How Human Business Works – Beyond Social. Facebook Around the World. InShare0 In March 2010, Facebook emerged as the top search term at Google, Bing, and Yahoo according to Experian Hitwise.

Bing reported that 2.6% of all searches were dedicated to Facebook with Google at 1.17%. To say that Facebook is capturing the minds and search boxes of people in the U.S. and around the world would be a gross understatement. Facebook wasn’t only the top search term in America, again, according to Experian Hitwise, it was also the most visited website for a week in the days ending 2009 and beginning 2010. With an increase of 185% in the last year, Facebook accomplished something truly remarkable, if for only but a moment, it beat Google Search as the top destination online. Social Media Marketing: You Have To Be Consistent. Brand reputation/equity evaluation. Brand Reputation and Brand Equity Evaluation CIC brand reputation and brand equity evaluation provide emergency monitoring and uninterrupted tracking services.

Through these services, brands can receive timely feedback on hot discussions, negative issues and sensitive topics, to prevent a possible reputation crisis. At the same time, through constant monitoring of the “brand health” and “brand image”, brands can understand and evaluate their popularity and image on the internet, as well as influence these two factors.

Since 2004, CIC provide crisis alert, ongoing monitoring and emergency tracking for Fortune 500 brands and agencies. Your Online Presence: Web Content Management, Personalization, a. Always branding. always on. Entrepreneurs. Godin. Webdevelopment. Visual Thinking. Web. Simple five step plan for just about everyone and e. Sales and Marketing Strategy: Shout it from the rooftops? Marketing and sales, the key functions of any business to generate the revenues to keep you in operation. But when is the right time to start marketing and sales activity when you are a start-up business? This question needs a bit of thought. Digital Marketing Metrics: Making the Most of What you Measure.

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LaSandra Brill (sloane927) What You Might’ve Missed at Mashable Media Summit [PHOTOS] «