Digital and Social Architect. Passionate learner and advocate of new technologies.
By Brent Arlsaner, VP of Marketing, Unisfair Virtual event technology replicates all aspects of a physical event, such as presentations (keynotes, panel sessions, product demonstrations, etc.) that can include live Q&A, exhibition booths staffed live with booth reps and collateral, and networking opportunities. Virtual events also greatly extend the reach of the marketing efforts. It is much easier to get thousands to log on to a computer for a couple of interesting conference sessions than it is to get a few hundred people to show up in Philadelphia in early August for a physical event. But what really gets marketing people excited about virtual events is the marketing data. In the physical world, you are lucky if you grab a business card and scribble some notes on it or use a badge scanner to capture the name, title and company of a booth visitor.
What follows is an edited excerpt from Engage! Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with a brand style guide . It's how we ensured that the brand was represented as intended through marketing aesthetics and messaging — including detailed usage instructions on font, style, color, language, placement, positioning, etc. It is our bible and adherence to its tenets and instructions is strictly enforced.
US community evangelists
I just wrapped up my report on the future of television: “Digital Disruption Rattles the TV Ad Market.” And, while I was interviewing and exchanging views with advertisers and senior TV industry executives, a clear and surprising find emerged… I wasn’t surprised to hear visions of dynamically targeted ads to deliver the right message to the right household. Neither was I surprised by the dream of synching messaging on the living room screen to the screen in people’s hands.
If you’re a catalyst for change within your organization, this book is for you, you should buy several copies for your organization today. I’m proud to be part of the next generation of Groundswell, my business partner Charlene Li’s book ‘Open Leadership’ hits the shelves today. If you want your management team to accelerate their thinking for your social business programs, this book offers insights, examples of how other leaders have embraced these technologies, internal audits, checklists and even ROI formulas that the C-Suite demands.
Written by Jeremiah Owyang (Customer Strategy) and Ray Wang (Enterprise Strategy), Industry Analysts at the Altimeter Group. We’re tasked with a difficult job as industry analyst in one of the fastest emerging markets. Part of our role is to find new trends, identify their impact, and rate and rank who offers them. In the past, I did this for this list community platform marketing , and the Social Media Management System market (SSMS) .
Rick Burnes leads the content production team at HubSpot , a marketing software firm that produces the Inbound Marketing Blog and Inbound Marketing University . Chances are, most of the businesses you interact with as a consumer are on social media. Your local restaurant is blogging, your grocery store is on Twitter — even your favorite candy is on Facebook . Companies in mainstream, consumer-facing industries are all over social media.
The blogosphere is now dominated by younger adults age 21-35—those who have grown up during the blogging revolution—and bloggers in the US account for the plurality (29.22%) of blog posts worldwide, according to a study by Sysomos. Bloggers age 21-35 accounted for 53.3% of over one million blog posts analyzed, followed by bloggers under age 20 (20.2%), those age 36-50 (19.4%), and those age 51+ (7.1%). The gender composition of the blogosphere is nearly evenly split between women (50.9%) and men (49.1%). Below, other findings from the Sysomos study, which examined the demographic composition of the blogosphere. Bloggers in the US account for nearly four times as many as in the UK (6.75%), the second-most active country in the blogosphere.
Guess what? For corporations, social media doesn’t scale. Below is my keynote presentation at the Ragan Cisco conference in the heart of silicon valley in San Jose today .
We missed this last week when ReadWriteWeb reported it , but maybe you did, too. So here's something we've just discovered. A small but very handy change at Twitter 's search engine, search.twitter.com , means it now peeks inside the expanded versions of web addresses shortened using services like bit.ly and TinyURL . The implications for you? Here are two:
A social media marketing company called Syncapse surveyed [PDF link] 4,000 people who have "Liked" the top 20 brands that have pages on Facebook and figured out exactly how valuable those "fans" are. The study ("The Value of a Facebook Fan: An Empirical Review") estimates that someone who has Liked a brand will spend an average of $71.84 more each year on that brand's products or services than will someone who has not Liked it on Facebook, for a total average annualized value of $136.38. This method is very different than the one employed by Vitrue in another fan value study a month ago.
Twitter vs developers
One of my big regrets in my time in the advertising agency world is that I never seemed to have enough time to figure out a good way to talk to the creatives at my former agency about social media. My door was always open, but I was covered up with projects, as were they. So when it came time to look at the social media concepts for our clients, most of the eyes looked my way. I've always maintained that advertising creatives are far better than me for coming up with the “big idea.” It's kind of what they're trained to do.
Inbound marketing is the methodology innovative CEOs, business owners and marketing professionals are using to help their companies get found, get leads and drive sales. Inbound marketing , by definition, is the process by which you create educational content, leverage that content to help your business drive visitors to your website, convert those visitors from anonymous lurkers into leads and then nurture those leads through the sales process turning them into new customers. While this is a bit more complicated than traditional outbound or interruptive marketing, it is much more efficient and much more aligned with the way today’s prospects want to be marketed to.
Early efforts in social media marketing have created a tremendous amount of buzz and interest, but surprisingly few case studies focus on monetization. So it’s clear that Here are 3 steps to help you get started: #1: Define Key Performance Indicators (KPIs) and Measure Against Them In order to hold any marketing channel accountable, there first must be a framework of metrics that can be tracked, compared to a benchmark (industry or prior program performance) and analyzed over time. Social channels are no different. .
By Jeffrey L. Cohen A well thought-out crisis communication plan has always been a necessity for many B2B companies, although larger companies, or especially public companies, are the ones who generally create them. Many PR professionals recommend that all companies should have something in place.
Caribou, Project 7 In 'Earth Month' Social Effort by Karlene Lukovitz 7 minutes ago During the month of April, for every new "like" on Caribou's Facebook page, Caribou and Project 7 will plant a fruit tree in Central or South America, to help restore the earth/environment in those regions and provide a source of food and trading for the local communities and ... Brands Turn Red For Marriage Equality by Tanya Irwin 7 hours ago Some big brands, including Bud Light and Kimpton Hotels, are joining in the viral support of marriage equality. People around the world have changed their Facebook profile pictures to a red box with an equal sign, a modified version of the Human Rights Campaign's logo. ...