Théorie
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In the fields of strategic management , marketing strategy and business strategy, digital strategy is the process of specifying an organization's vision, goals, opportunities and initiatives in order to maximize the business benefits of digital initiatives to the organization. These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates (e.g., changes in the publishing industry) and often includes customer intelligence, collaboration, new product/market exploration, sales and service optimization, enterprise technology architectures and processes, innovation and governance; to more marketing and customer-focused efforts such as web sites, mobile, eCommerce, social, site and search engine optimization, and advertising. [ edit ] Overview
Digital strategy
Un article de Wikipédia, l'encyclopédie libre. La géostratégie est l'étude de la fabrication des espaces par la guerre. Elle implique la géographie de chaque État, et sa situation historique et politique en regard de ses voisins, examinées par le biais d'études stratégiques . Son étude relève de la géopolitique , bien que son point de vue se réduise aux aspects militaires et leurs conséquences sur l'enjeu des ressources naturelles , fréquemment objet de conflits d'intérêts . Caractéristiques [ modifier ]
Géostratégie
Géoéconomie
Un article de Wikipédia, l'encyclopédie libre. La géoéconomie est une branche des relations internationales , au croisement des sciences économiques et de la géopolitique . Le concept de géoéconomie a été développé aux États-Unis par Edward Luttwak et en France par Pascal Lorot (ce dernier a créé en 1997 la revue trimestrielle Géoéconomie ).
Stratégie
Un article de Wikipédia, l'encyclopédie libre. Le mot stratégie est dérivé du grec stratos qui signifie « armée » et ageîn qui signifie « conduire », et par suite de l' italien strategia . Ce terme, qui est toujours lié à l'habilité à diriger et coordonner des actions afin d'atteindre un objectif, possède une connotation tellement positive qu'il est souvent utilisé avec un peu de grandiloquence (ou d'éxagération) dans des domaines où en fait les termes politique, idée, concept, plan ou tactique seraient à la fois plus exact et plus honnêtes :
Un article de Wikipédia, l'encyclopédie libre. La culture stratégique est la mise en évidence des facteurs culturels qui influencent les choix stratégiques des décideurs . La recherche autour de cette notion de culture stratégique prend différentes formes : ce peut être l'étude d'une culture stratégique particulière, ou la comparaison de cultures stratégiques, voire la recherche de l'ensemble des facteurs qui peuvent intervenir dans la construction d'une culture stratégique. Selon Michel Liégeois , la culture stratégique est à la fois cause et conséquence des décisions prises, élément donc d'une boucle de rétroaction opérationnelle [ 1 ] .
Culture stratégique
The 48 Laws of Power
The 48 Laws of Power (2000) is the first book by American author Robert Greene . [ 1 ] The book, an international bestseller , is a practical guide for anyone who wants power, observes power, or wants to arm himself against power. [ 2 ] [ 3 ] [ 4 ] It has sold over 1.2 million copies in the United States alone and is popular with famous rappers , entrepreneurs , celebrities , athletes and actors including 50 Cent , Jay-Z , Kanye West , Busta Rhymes , Ludacris , DJ Premier , Dov Charney , Brian Grazer , Andrew Bynum , Chris Bosh , and Will Smith . [ 4 ] [ 5 ] [ 6 ] [ 7 ] [ 8 ] [ 9 ] [ edit ] Background
OODA loop
Diagram of a decision cycle known as the Boyd cycle, or the OODA loop The OODA loop (for observe, orient, decide, and act ) is a concept originally applied to the combat operations process , often at the strategic level in military operations. It is now also often applied to understand commercial operations and learning processes. The concept was developed by military strategist and USAF Colonel John Boyd . [ edit ] Overview
The following is a list of military writers , alphabetical by last name: [ edit ] A Sidney Allinson – Canadian military historian, The Bantams: The Untold Story Of World War One , Kruger's Gold: A novel of the Anglo-Boer War Stephen Ambrose Alberto Bayo – Latin American revolutionary, A Manual of Guerrilla Warfare [ edit ] B
List of military writers
The 48 Laws of Power (2000) is the first book by American author Robert Greene . [ 1 ] The book, an international bestseller , is a practical guide for anyone who wants power, observes power, or wants to arm himself against power. [ 2 ] [ 3 ] [ 4 ] It has sold over 1.2 million copies in the United States alone and is popular with famous rappers , entrepreneurs , celebrities , athletes and actors including 50 Cent , Jay-Z , Kanye West , Busta Rhymes , Ludacris , DJ Premier , Dov Charney , Brian Grazer , Andrew Bynum , Chris Bosh , and Will Smith . [ 4 ] [ 5 ] [ 6 ] [ 7 ] [ 8 ] [ 9 ] [ edit ] Background
The 48 Laws of Power
The 33 Strategies of War by Robert Greene is a "guide to the subtle social game of everyday life informed by the ... military principles in war.". [ 1 ] It is composed of discussions and examples on offensive and defensive strategies from a wide variety of people and conditions such as Napoleon Bonaparte , Lawrence of Arabia , Alexander the Great , and the Tet Offensive . [ 2 ] The scope of the book is broad, applying not only to violent conflicts but also social conflicts such as family quarrels and business negotiations. The book is divided into five parts: Self-Directed Warfare, Organizational (Team) Warfare, Defensive Warfare, Offensive Warfare and Unconventional (Dirty) Warfare . [ 1 ] Each part contains a differing number of strategies , each in a chapter. Each chapter has a similar layout. Descriptions of battles, political and business situations are accompanied by Greene's interpretation. There are occasional instructional sections followed by examples.
