If I get flowers today someone's dead meat. When Is a Blog the Right Form of Content Marketing? You've heard the wisdom: "Your business should have a blog.
" "Blogging helps your SEO. " "Why aren't you blogging yet? " According to the experts, a blog will solve all your Internet woes. Blogging will increase your traffic, expand your audience, improve your engagement, position you as an authority, and allow you to shape the message in your space. In fact, blogging is so hyped as a panacea, you'd think that simply adding a blog to your site would also help you find the perfect spouse, cure the common cold, and even turn lead into gold. While I won't deny the power of a good blog on the right site (seriously, as a writer, I'm pro-blog in general) to do all of those good things and more, you should always question anything that's touted as the right answer for everyone (and everything).
When a blog is NOT necessarily the right form of content marketing 1. Johnson & Johnson. Traffic Audience reach Ordering anything from books to pet-waste bags online? Engagement Authority 2. 3. 4. 5. 6. Witter / ? 17 of The Best Tools to Get Your Content Its Largest Audience. When you’re creating useful, actionable, epic content, everyone deserves to see it.
So how do you get your hard work and effort seen by the largest audience possible? We’ve considered that question often at Buffer, as we try to maximize our content so it reaches the people who need it. There are certain strategies you can put into place for spreading your content far and wide, and there are a good number of tools that can help these strategies run super smooth. Here are the tools we use (and the strategies we love). Is there a tool you use that I failed to mention? The 3 Types of Content Distribution Channels Before we dive into the tools, let’s start with an overview of content distribution. OwnedEarnedPaid Owned media includes the channels that belong to you, where you control the content. Earned media involves others sharing your content. Paid media is the exposure you pay for, be it pay-per-click ads, display ads, social ads, or otherwise.
Owned media 1. 2. 3. 4. 5. 6. Earned media 7. 8. 5 Qualities You Want in Your Content Writer. What is a content writer?
Have you ever considered having someone else write content for your blog or website? The need for content writers is growing. The question remains, what should we be looking for when hiring someone else to write content for our blogs and websites? The AT&T Sale Rep I was at the AT&T store, looking at the coveted iPhone6 and iPhone6+. How To Write Headlines that Kill it Consistently. How to write for the web: 23 useful rules. About a decade ago I lucked into a job as a technology journalist.
I had no journalism experience / qualifications, but I could string a sentence together and was madly passionate about ‘the internet’. Still am, for that matter. I had to learn on the job: it was very much a case of in-at-the-deep end. I remember doing a lot of reading to understand how users read online, and how best to write. A lot of the standards set by the likes of Jakob Nielsen still apply today. Nowadays writing is a part of what I do, but it isn’t my whole job. Before we begin I should point out that Yossarian remains my foremost literary hero and rules are always there to be broken. The Braindump rule One of the best ways of writing an article is to quickly pour out your thoughts, and then to finesse the finer points once you have a structure for your post.
The Write The Opening Paragraph Last rule I often start an article by writing an introduction, only to completely change it after I’ve finished the piece. A Three-Step Approach to Strategic Content Development. Content strategy how-to for professionals.