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Enid Burns | October 28, 2008 | 5 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/;page=article;artid=1697967;topcat=;cat=;static=;sect=site;;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/;page=article;artid=1697967;topcat=;cat=;static=;sect=site;;pos=txt1;tile=8;sz=2x1;ord=123456789?"
Today, I’m going to play doctor, in fact, I’m a specialist: A corporate blog doctor. Most corporate blogs aren’t trusted , and here’s a very simple heuristic health check to gauge whether your corporate blog is going to be trusted by your readers. This is a quick and dirty scorecard, if I was going one for a real Forrester report, it would be far more conclusive, weighted , detailed, quantitative, and scientific, but today, this is just a quick example, to illustrate a point we already know, let’s get to it, please, turn your head and cough: Health Check: How Trusted Is Your Corporate Blog? 1. Writing style: How you write indicates how real you can truly be
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Blogging for all intents and purposes has been around for about the ten year mark. During that time it has gone through many changes as more platforms and tools became available that made it easier and easier for just about anyone to become a blogger. Styles of blogs have grown as well with everything from the original personal weblog style right through to today’s political blogs, tech blogs, and one of the hottest niches around – mommy blogging.
As an analyst, we undergo training then are put to the test to stand by our calls, and back it up with data, insight, experience, or facts. I found this diagram published by the create debate blog , and by using the creative commons license they have on their blog, am sharing it with you. The graphic is spurred by the essay written by Paul Graham How to Disagree , start there. Since I tie just about everything back to internet strategy, let’s take this fictional example of one of your colleagues who has spent significant budget on advertising popups on a C rated media site in your market.