analysts
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Observations on changes in the analyst ecosystem « SageCircle Bl
[This commentary comes from guest contributor Gerry Van Zandt ( Twitter handle ) , AR manager with HP Services.
AR belongs in Marketing - a dead idea « SageCircle Blog
Public policy wonk and Fortune Magazine columnist Matt Miller’s new book The Tyranny of Dead Ideas: Letting Go of the Old Ways of Thinking to Unleash a New Prosperity got us at SageCircle thinking “Hmm, are there dead ideas holding back analyst relations?” Of course there are!Should vendors be investing in analyst conference sponsorships i
It their Q4 and full year 2008 earnings calls, both Gartner (2/5/09) and Forrester (2/11/09) commented on how the recession is impacting enterprise end user attendance at their events.
Almost every week, SageCircle strategists do inquiries about how to respond to an analyst quote in the press or a piece of published research.
Take a deep breath before responding to analyst commentary « Sag
Two weeks ago I crossed the one year mark as an industry analyst, in retrospect, I approach the role differently than others before me. Recently, Forrester published a report signaling evolution to the Connected Agency , and states that agencies of yesteryear will evolve from ‘pushing’ messages to ‘pulling’ interactions and faciliating conversations.
The 7 Tenets of the Connected Analyst
Jim Sinur — A member of the Gartner Blog Network
Jim Sinur is a vice president in Gartner Research after a short stint with a BPM vendor. Prior to that, Mr. Sinur was with Gartner 15 years and helped establish the BPI/BPM areas at Gartner and is considered a thought leader.
(After an interesting Twitter-based conversation with Illuminata’s Gordon Haff and former IDC analyst Ida-Rose Sylvester over the use of the word comprehensive, we have decided to use the word all-inclusive instead. )
Why analyst relations matter - Analysts do not have time to do c
What Do Analysts Do?
Well of course I have my answer, but I’ve come to realize there’s a lot of misconception out in the market as to what we really do. Rather than me tell you, I’d want to first learn what you think, so perhaps we, as an industry can better explain our value –and place in the market.
Like the music industry and the publishing industry, the writing on the wall is bold, capitalized, and neon for yet another industry reluctant to change in the face of Web 2.0 forces far too powerful to ignore. Officially, IT analyst firms are a $2.5 billion dollar business, of which about $1 billion belongs to the industry behemoth Gartner. As impressive as this number might seem, it represents only a fraction of the total IT analysis actually being traded.
Wikinomics » Blog Archive » Who needs analyst firms anyways?
There are two aspects of white papers that I think deserve some comment, the first relates to why a vendor would ever invest in one and the second is about how they should be designed, written and produced.
How To Deal With Analysts: #19 White Papers | HaveMacWillBlog (a
THE TOP 5 Common Mistakes that Analyst Relations Programs Make «
4. Vendors use the same approach used for all analysts and all firms. Some firms have very bureaucratic briefing request procedures while others permit vendors and PR firms to call the analysts directly.I have this notion to write a series of columns from time to time under the title "Reality Check" -- columns intended to explain how the world of Information Technology actually functions.
I, Cringely . The Pulpit . Reality Check | PBS
I read/skim quickly. While I laugh at trivial press releases , I do look at them. (Edit: Actually, I don’t any more.
How to pitch me : Strategic Messaging
Over on Twitter, there is a conversation starting about the definition of “analyst.”