Palinka - Jazz tsigane, jazz manouche et bien plus... ERRR. Cineforo Universidad. El Nevado Films. 10 Creative Bar Code Designs [PICS] BMW Films 'The Hire' - Complete Series featuring Clive Owen. One of the great marketing campaigns of this millennium, BMW’s The Hire was lauded for its embrace of online marketing and branded content.
Bolstered by tangible results and heaps of awards, it also helped launch the career of Clive Owen into the mainstream. The Setup Like most car companies, BMW traditionally executes advertising campaigns (i.e., television, print and radio) to support new vehicle launches. However in 2000, there was no new vehicle launch for BMW, so the opportunity to spend advertising budget on pure branding arose (a marketer’s dream). The Key Insight.