World War 3.0: Apple vs Google vs Microsoft | News | TechRadar U. Back in the good old days, Microsoft did desktops, Google stuck to search and Apple made toys for people in polo necks. No more. The superpowers of the technology world are at war, and like real wars, the battle is happening on several fronts. They're fighting on the desktop, they're fighting on mobile phones, they're fighting in the browser and they're fighting in your front room.
Who will prevail, and who will end up in a bunker? The home front Despite the bad publicity surrounding Windows Vista, Microsoft continues to rule the desktop. As ever, the year of desktop Linux doesn't appear to be the one we're in. According to research firm NPD, in June Apple had an incredible 91 per cent of revenue market share for systems costing $1,000 or more. Apple has licensed Exchange and built it into OS X's standard mail and calendar apps. Apple also has the much-rumoured Apple Tablet. As does Google's Chrome OS. The war in the skies. Neatorama. Ars Technica. Wired News. Gizmodo. The Real Google Phone: Everything Is Different Now - Android - G. TechRadar UK | Technology News And Reviews.