Shooting the Hermès. PreviousnextHermès, photo Koto Bolofo Shooting the Hermès by Jenny Studenroth When he met photographer Koto Bolofo in 2002, Hermès chairman Jean-Louis Dumas was overwhelmed to learn that the two shared an unusual bond.
Once upon a time, Dumas' great-great grandfather had been a missionary and traveled to South Africa, where he was protected by Bolofo's tribe, the Sothos. Talk about a cosmic connection. Seven years later, this month, Bolofo launches La Maison (Steidl), an elaborate, eleven-volume book of photographs that beautifully documents the label's illustrious universe, from the coveted Kelly bag, trademark silk scarves, and leather goods to ready-to-wear and perfume. Focusing on intricate details, Bolofo shot each of these Hermès treasures throughout the production process. Lingerie label Silent Assembly appoints Bright Light to manage PR account. Herve-leger-boss-attacks-bandage-dress-wearers-voluptuous-women-and-committed-lesbians-should-steer-clear-10458833. Luxury Brands Using Social Media Marketing Online «FMM.
Louis Vuitton - Ad Campaign How Should Luxury Brands Engage in Social Media?
This past week, Women’s Wear Daily released an extensive recap of the WWD Luxury Forum. The consensus among luxury professionals is that luxury brands and retailers need to build solid marketing foundations online and those foundations (based off of social media) should focus on building communities and keeping audiences engaged. Ogilvy Digital 360′s Rohit Bhargava and Forrester Research Analyst Jeremiah Owyang recently compiled better practice recommendations for luxury brands venturing into the social media arena. Bhargava’s and Owyang’s practices are starting points for luxury retailers who are contemplating a venture into social marketing. Can luxury retailers venture into social marketing without losing their prestige, aspirational values and sophistication? In order for luxury brands to distinguish themselves diluting their brand, Owyang suggests that luxury brands: 1. 2. 3. Fashism.com 4. 5. New look from Balmain x H&M collection revealed - News - Fashion.
Savage Beauty is the UK's most popular paid exhibition ever. Olivier Rousteing Named New Designer at Balmain. Olivier Rousteing The new era at Paris’s sex-charged fashion house Balmain is beginning to take shape, with 25-year-old Olivier Rousteing being tapped as the label’s new designer.
Rousteing, who joined Balmain in 2009 and is currently in charge of women’s wear, replaces Christophe Decarnin, who left earlier this month due to strategic disputes with chairman Alain Hivelin. Before joining Balmain, Rousteing worked for five years at Roberto Cavalli, which should serve him well in delivering the decadent rock-inflected glamour that became the label’s trademark under Decarnin. Jacques Brinon/Associated PressChristophe Decarnin Decarnin will no doubt be a tough act to follow.
Maquieira has been buying Balmain for his store since it segued into rock chic mode with Decarnin in 2005. When Maquieira found a jacket he liked in last fall’s collection he took the unprecedented step and bought six of them. Pierre Verdy/Agence France-Presse — Getty ImagesBalmain’s spring/summer 2011 collection in Paris. Bleached eyebrows, gold turbans and no flat shoes: Marc Jacobs fashion week party dress code - News - Fashion - The Independent. Before a single model has set foot on the catwalk Marc Jacobs is already making news; Yahoo Style posted the dress code description for a New York Fashion week party hosted by the designer and it's by no means low-key.
The full text of the dress code, sent in all capital letters is below: Loading gallery In Pictures: New York Fashion Week autumn/winter 2015 1 of 59 Fashion week all too often inspires outfit panic amongst its attendees, no doubt this season will be no different, after all white horses and platinum records are not exactly easy to come by..... READ MORE: Marc Jacobs puts Cher in the limelight as the face of his new campaignMarc by Marc Jacobs to be discontinued. Flop of the month: Dolce and Gabbana make fashion faux pas with gay and IVF views. The pair made ill-advised comments about IVF and gay adoption to Italian magazine Panorama: "We oppose gay adoptions.
The only family is the traditional one... I am not convinced by those I call children of chemicals, synthetic. " The comments were picked up by international media and attracted the opprobrium of gay parents and anyone who has used or been conceived via IVF treatment. The most vehement protest came from Sir Elton John, who has two children with husband David Furnish. The singer posted a picture of Dolce and Gabbana on Instagram alongside the caption: "How dare you refer to my beautiful children as ‘synthetic’" and signing off with #BoycottDolceGabbana. A sensible person might think this was the moment to row back, clarify or use any of the other face-saving methods people use to extract themselves from a mouth-before-brain scenario.