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March Winner – LEGO: The Simp... Advertising Agency: Jung von Matt, Hamburg, Germany Executive Creative Directors: Deneke von Weltzien Creative Director: Karsten Ruddigkeit Art Director: Reza...
By becoming the source of curated content, brands can shift some of their energy from push to pull marketing. Instead of constantly pushing out messages through banners spread far and wide, they can pull in their desired audience by sharing content those customers will enjoy, and then retain those customers for long-term interaction with the brand. This gives the brand additional opportunities to develop a deeper relationship with their customers without additional media spend, and puts the focus on a channel that they have much more control over.
Over the last thirty five years, The History of Advertising Trust has amassed the largest archive of British advertising in the world. It is a unique collection that dates from the early 1800s to the present day. And it continues to grow.
The Chicken Cops, Detectives Roadcross and Otherside, are the Enforcers of Excellence, Here to Protect What's Served. In the nick of time, they burst in on those ill-advised young consumers about to eat inferior chicken, flash their Chicken Cop badges, and bark what Bojangles" intends as a new Southern catchphrase, "Chicken Cops. Don't Move."
Coloribus Advertising Archive has a collection of more than 2 million ads from around the globe – currently available and rapidly growing every single day. More
Kellogg's Cereal Range - This modest little advert for All Bran Golden Crunch appears to bring us almost earth shattering news. From what I can gather we are looking at some...