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Analytics. Aprueba el examen de Google Analytics (GAIQ) | Susana Aparicio. El domingo pasado amaneció lloviendo en Irlanda, no es que sea ninguna novedad, pero cuando el viento se mete de por medio el día se plantea mejor en casa que en ningún otro sitio, como diría Dorothy en el Mago de Oz. Y para sacarle partido al enclaustramiento decidí sacarme el título de Google Analytics (GAIQ). Para acceder al examen sólo tenéis que entrar en el Test Centre y Purchase Now. Por supuesto, no fue tan sencillo, y previamente repasé los vídeos del Conversion University, y algunas lecciones del libro de “Advanced Web Metrics with Google Analytics” II Edition de Brian Clifton que, aunque no es imprescindible para aprobar, completa algunos puntos como pueden ser los goles, la búsqueda interna, los perfiles, los filtros y los segmentos avanzados (Leer el capítulo 8: “Best-Practices Configuration Guide”).

Más biografía sobre Google Analytics se puede encontrar en la propia página del autor. Y metiéndonos ya de lleno, sobre el examen: Mucha suerte!!! Web Analytics and Website Tracking Solution - Unica - Interactive Marketing, Campaign Management, Web Analytics - Unica. Adobe Online Marketing Suite powered by Omniture. Woopra - Real Time Web Analytics, Live Chat, and Web Statistics. Online Web Analytics Platform | Coremetrics Analytics. Gain insight from digital analytics and comparative benchmarks IBM® Digital Analytics is the analytics center that fuels the IBM Digital Marketing Optimization Suite. Your enterprise can gain a competitive edge by benefitting not just from state-of-the-art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes.

A data warehouse on visitors' digital journeys — across marketing touch points and channels — is included by default so you can go from insight to personalized marketing action with a few clicks. Because the analytics are tightly integrated with the IBM Enterprise Marketing Management applications, no IT efforts are needed. Gain insight with intuitive reporting. Optimize all your web, mobile, and social channels with intuitive, flexible web analytics dashboards and benchmarks.Give credit where credit is due. IBM Digital Analytics also includes these additional features: More Less Gain insight with intuitive reporting. Analytics: Gain Deeper Understanding, Take More Decisive Action. With consumers active in your mobile, social and online properties, it’s easy to feel overwhelmed by data. You can stay focused with Webtrends Multi-Channel Measurement, which includes a unified analytics dashboard that shows you customer activity across every digital channel.

A team of Webtrends experts will help you interpret your results and transform them into a measurement strategy that’s right for you. This is more than analytics. It’s an all-in-one solution that helps you understand consumer behaviors so you can create relevant experiences for all of your customers. Use less guesswork, get more customers. Technologies may be new and ever-evolving, but some things never change. You need to invest to attract customers to your brand.