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New-state-of-the-art.pdf. Transmedia Storytelling and Content Marketing. How Companies are Using Social Media to Make Better Decisions. Mat Fogarty is the Founder and CEO of Crowdcast, a leading provider of collective intelligence and prediction market solutions.

How Companies are Using Social Media to Make Better Decisions

You can read more of Mat's posts on the Crowdcast blog or follow @crowdcastinc. Collaboration and crowdsourcing are the realities of today's public Internet, and the trend is now gaining real traction in the workplace. Smart companies increasingly understand that their richest source of insight, ideas, data, and information is within their own employees. They are the ones whose talent, work, and daily interactions with the product make the business what it is.