Student Attends Global Enterprise Summit. University of Gloucestershire student Lisa Barnett is heading for Malaysia as one of just 250 18 to 25 year olds from around the world joining 300 Malaysian young people for the Global Startup Youth Event.
Taking place in Kuala Lumpur next month, the Business and Management student has been selected to take part in the event from October 8 to 11. It is a key side event to the Global Entrepreneurship Summit which is from October 11 to 12. President Barack Obama is expected to deliver the summit’s keynote address, the theme of which is Empowering and Connecting Entrepreneurs. The Global Startup Youth Event is a three day programme of inspirational activities designed to inspire the next generation of entrepreneurs. Lisa has just become President of the Gloucestershire Enterprise Society, a student led enterprise network, and will be following the Business Management (Enterprise) Pathway.
Lisa said: “I am so pleased to be chosen to represent the UK for enterprise on the conference. If You Want A Big Exit A La Tumblr, Make People Love Your Story. Change the world.
Keep your soul. Still get stinking rich. That’s the sparkle in the eye of many entrepreneurs. Today, companies on the fast track to top value see themselves as marketing a movement, not building a machine. Collectively held emotions have fueled some of the decade’s biggest acquisitions, and companies like Tumblr and Pardot can serve as models for super-charging valuation without sacrificing soul. Culture As a Competitive Advantage David Cummings is an Atlanta entrepreneur whose company B2B marketing automation company, Pardot, was acquired by ExactTarget for $95 million this year. Great deals like this don’t simply fall out of the sky. “Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur,” says Cummings. In Pardot’s case, the company applied to almost every relevant award to communicate the message that Pardot is a company that puts people first.
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