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Brainstorming Techniques For Creatives in Advertising | School of Communication Arts 2.0. Note to Mentors Please help edit this wiki page with any content that feels right to you. Contribute your knowledge to this wiki by adding things that you feel students should learn in order to attain an understanding of this unit. Add examples, case studies or exercise ideas where appropriate. Don’t worry too much about formatting of this wiki page. Our curators will tidy this page every 24 hours.

Unit Purpose and Aims The purpose of this unit is to; This unit will enable the learner to utilise a range of techniques for organising effective brainstorms. Learning Outcomes Learners will; 1. Learners can; 1.1 Describe the key components of a successful brainstorm and identify a number of different management techniques, processes and procedures through research. 1.2 Organise a brainstorm in response to a given brief. 1.3 Manage a brainstorm to produce a range of creative solutions and outputs to the given brief. 2. 2.1 Explain a number of techniques for brainstorming Some links: The four R’s.

25 Useful Brainstorming Techniques. Steve Jobs: 10 Presentation Tactics for Ad Agency New Business. How to be a successful creative. Creative Ideas & Inspiration. Tips for creating a NZ-style CV. Colours In Cultures. Do It Yourself Lobotomy by Tom Monahan (Be A Design Group) Where do new ideas come from? Tom Monohan tackled that interesting question tonight when he gave HOW's Keynote called "The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking.

" I have to admit I wasn't really excited about this one. There is just something wrong with watching a Powerpoint (or in Tom Monahan's case, Keynote) about how to be more creative. With that said, it was a pretty interesting talk. Some of the gems I walked away with were: 1. Creativity = Problem Solving. 2. Tom's had a few fun exercises like brainstorming ways to improve luggage. Another exercise was called "180 Degree Thinkng. " It wasn't revolutionary stuff, just solid advice, and practical activities. Tom ended by giving the following links to follow up on his Keynote:www.before-after.com/HOW www.doityourselflobotomy.com/HOW (Tom said those links should be working by Monday) Deadline Busters: 15 Tips for Generating Ideas When You’re Drawing a Blank. It seems that whenever we have ideas, they come at the worst possible time. And when we need ideas, they don’t come at all. Oftentimes ideas just aren’t going to come. At all. There’s no worse feeling than needing an idea, but not having a single one.

Yet there are some techniques that can be used to make sure that we’re in the best position possible to have that great idea. Here are 15 ways that ensure you’re ready to have that big idea when you need it most. 1. Cleaning helps on multiple levels. Cleaning is by far my favorite method for getting out of a creativity slump. 2. One might think that imposing a deadline would be bad for trying to rustle up some ideas, and generally I’d agree. 3. Sometimes changing the tools or the medium you’re using to work on an idea can really make a difference. 4. Sometimes we get so lost in trying to think of ideas that we don’t focus on our objective closely enough. 5. Sometimes it’s helpful to just start gathering materials that you’ll be needing. 6.

Before-After. Creativity for the office. An inspiring environment can greatly aid the creative process. It follows then, that those whose maintain 'round-the-clock creative jobs will benefit from inspirational surroundings. We asked the Mashable readership to submit images of their offices. From thought-bubble cocoons, to brainstorming walls, to a vegetable patch, we've rounded up photos of some amazing spaces that encourage employees to become visionaries. Browse the photo gallery to peek into the weird, wonderful and wacky work spaces companies use to brainstorm.

Let us know in the comments which space you would find most inspiring. Image courtesy of Inspired Digital. Get out of your creative rut | Rocket Fuel Marketing Mentors. What Sets Small Firms Apart From The Pack? They Think Big. | Co.Design. I’m going to assume that you’re already pretty familiar with the Russian-born artist, designer, photographer, and educator Alexey Brodovitch. You probably know him as the long-term art director for Harper’s Bazaar.

And for good reason: he almost single-handedly invented the modern fashion magazine. You’ve no doubt seen the famous image of Brodovitch surveying the spreads of a particular issue as if they were frames in a giant storyboard. Which makes total sense if you have ever flipped through a vintage Harper’s Bazaar from the forties or fifties: they have an almost cinematic flow to them, and I swear that many of his spreads would hold up today in terms of pure elegance and visual impact. Advertising legend Hal Riney (creator of Bartles & Jaymes as well as an entire genre of wine and beer advertising) once said that “the best insurance against mediocrity is hiring the best possible vendors.” I have been working with a small startup firm based in Portland, Oregon. Copywriter: Personal requirements - Careers New Zealand. You are here: Home > Jobs database > Advertising and Marketing > Copywriter Kaituhi Pānui This job is sometimes referred to as: Advertising Copywriter Creative Director Copywriters come up with ideas and write the content for different advertising mediums such as television, film, radio, magazines, CD-ROMs, brochures, websites and newspapers.

Entry requirements There are no specific entry requirements to become a copywriter. Secondary education There are no specific secondary education requirements for this job, but NCEA Level 3 English is useful. Personal requirements Copywriters need to be: creative and imaginativeorganisedable to work well under pressureable to solve problemsconfidentexcellent at communicatingexcellent at writing, as they write in a range of styles for different advertising mediums and audiencesgood at analysis and research. "There are times when you want to be creative and write something truly beautiful, but it just needs something simple. Miho Tanaka - Copywriter. 29 ways to stay creative | creativebits™ - StumbleUpon.