Advertising Theory
Sherlock Holmes and a new twist in game narrative | Technology
The Sherlock Holmes game, 221B. Picture: Warner Bros.
T-Mobile's flashmob-style advert at London's Liverpool Street station won the TV commercial of the year accolade at the British Television Advertising Awards last night.
T-Mobile flashmob wins TV ad of year | Media
French fast food chain unveils Dark Vador meal
Darth Vader burger: French fast food chain reveals Star Wars-inspired black bun
Latest Media>> See our latest magazine advertising profile page for East Magazine - Advertising East Anglia.
Magazine Advertising - Your options as an advertiser
The Mynd wireless EEG headset developed by NeuroFocus to read the brain's emotional responses to products. Photograph: NeuroFocus
Ad men use brain scanners to probe our emotional response | Media | The Observer
Nothing merely "happens" any more: every occurrence is now an "event", which leaps up and down pointing excitedly at itself.
Charlie Brooker: This year's Christmas adverts aren't adverts, they're 'events'. Ghastly events | Comment is free
advertising
Pathological consumption has become so normalised that we scarcely notice it. Read more – ‘The Gift of Death’ . Advertising trashes our happiness and trashes the planet.
Financial Times app for iPhone and iPad: The boldest move of the year
The 2012 media watchlist | Media
We have an extraordinary opportunity to make profound new emotional connections with customers. The unchanging emotional repertoire of human beings, our shared heritage, ensures that the world of tomorrow will be basically as familiar to us as the world of yesterday. One of my themes is the constancy of human nature.
The Story Behind Lovemarks
Unsure about what the future of mobile advertising holds?
What Google Goggles Will Do For the Ad Industry | Fast Company
Over the past three weeks, I've been followed. By advertising . Like many, week after week, I land on dozens of sites.