The Sherlock Holmes game, 221B. Picture: Warner Bros.
T-Mobile's flashmob-style advert at London's Liverpool Street station won the TV commercial of the year accolade at the British Television Advertising Awards last night.
French fast food chain unveils Dark Vador meal
Latest Media>> See our latest magazine advertising profile page for East Magazine - Advertising East Anglia.
The Mynd wireless EEG headset developed by NeuroFocus to read the brain's emotional responses to products. Photograph: NeuroFocus
Nothing merely "happens" any more: every occurrence is now an "event", which leaps up and down pointing excitedly at itself.
Pathological consumption has become so normalised that we scarcely notice it. Read more – ‘The Gift of Death’ . Advertising trashes our happiness and trashes the planet.
Financial Times app for iPhone and iPad: The boldest move of the year
We have an extraordinary opportunity to make profound new emotional connections with customers. The unchanging emotional repertoire of human beings, our shared heritage, ensures that the world of tomorrow will be basically as familiar to us as the world of yesterday. One of my themes is the constancy of human nature.
Unsure about what the future of mobile advertising holds?
Over the past three weeks, I've been followed. By advertising . Like many, week after week, I land on dozens of sites.
The MasterCard "Priceless" advertising campaign, developed in 1997 as a response to the company's failure due to lack of public appeal, was revolutionary for its time. At the time, American Express and Visa, its major competitors, had campaigns that were highly focused on the materialism and consumerism of the current American culture. Thus, MasterCard undertook "What Matters" research, consumer research in which the company asked people, in an open-ended manner, what was important to them, revealing a national tendency to rank certain intangible successes, such as having a happy marriage, over receiving a higher salary.
Updated: 2012-04-13 13:55