Advertising Theory
Get flash to fully experience Pearltrees
Sherlock Holmes and a new twist in game narrative | Technology | guardian.co.uk
The Sherlock Holmes game, 221B. Picture: Warner Bros.
T-Mobile's flashmob-style advert at London's Liverpool Street station won the TV commercial of the year accolade at the British Television Advertising Awards last night.
T-Mobile flashmob wins TV ad of year | Media | guardian.co.uk
Later this week, Facebook will file documents with the SEC to announce its intention to go public. People close to the deal expect the company to be valued somewhere between $75 billion and $100 billion when shares finally begin trading in late May.
EXCLUSIVE: The IM Conversation In Which 19-Year-Old Zuckerberg Decided To Build Facebook, This Year's $100 Billion IPO
Star Wars creator George Lucas has made millions from merchandise on the back of his famous films, but even he would surely never have dreamt of this.
Darth Vader burger: French fast food chain reveals Star Wars-inspired black bun | Mail Online
Publishers involved in magazine advertising media are trying to do more for the advertiser.
Magazine Advertising - Your options as an advertiser
One of the big dreams of the tech set is the idea of internet television. Once your TV is connected to the internet, you'll be able to get all your internet and TV content in one place. And, like the internet usually does, internet TV will cut out all those meddlesome middlemen like TV networks and cable companies, and life will be grand.
Forget About Google And Apple, The Future Of Television Is Facebook
Neuromarketers are using MRI scanners and electrode caps to work out our hidden reactions to their adverts The world's biggest companies have got a new way of convincing you to buy their products – by getting inside your head.
Ad men use brain scanners to probe our emotional response | Media | The Observer
Nothing merely "happens" any more: every occurrence is now an "event", which leaps up and down pointing excitedly at itself.
Charlie Brooker: This year's Christmas adverts aren't adverts, they're 'events'. Ghastly events | Comment is free | The Guardian
Financial Times app for iPhone and iPad: The boldest move of the year
The 2012 media watchlist | Media | guardian.co.uk
We have an extraordinary opportunity to make profound new emotional connections with customers. The unchanging emotional repertoire of human beings, our shared heritage, ensures that the world of tomorrow will be basically as familiar to us as the world of yesterday. One of my themes is the constancy of human nature.
The Story Behind Lovemarks
Over the past three weeks, I've been followed. By advertising . Like many, week after week, I land on dozens of sites.
Online advertising: the Litmus test | Technology | guardian.co.uk
Ryan Gander. The Locked Room Scenario.