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We provide all digital marketing services. From Search Engine Optimization to Social Media Marketing, we will create a plan that best fits your business needs.

Digikore Digital on Tumblr. Digikore Digital on Tumblr. Why Storytelling is an Important Key for Successful Brand Marketing? Article - ArticleTed - News and Articles. Storytelling is not any process or technique. It is an art which requires the elements like creativity, vision, skill and practice. Brand storytelling is not as easy as it may sound. There is no crash course to ace the art of storytelling. However, it is an important key for the digital marketing of brands. Every brand has its unique story, it is the way of storytelling that makes them stand out from the crowd. Besides this, it is the heart of inbound marketing. Storytelling helps to create an attractive Call To Action. Let your brand create its own identity through storytelling. Importance of Storytelling for Brand Promotion Today, customers are more personal connections driven and want to build long-lasting relationships with brands.

Dive in to learn the benefits of storytelling in brand marketing: Makes Your Brand Stand Out One can say “Brand Storytelling is a sort of USP”. Blend the story and USP to serve unique content to stand out from the competition. Target the Right Audience Airbnb 1. Reasons Why Your Brand Needs to Go Through a Digital Transformation - The pandemic was an eye-opener for businesses worldwide and encouraged all industries to switch to a digital platform. Even traditional companies like schools that thought they required in-person teaching and learning were put to the test and forced to adapt to an online platform. The need for digital transformation around the world was as clear as day to everyone if they wanted themselves and their businesses to survive in the future. Humans, when faced with adversaries, will do anything and everything to make sure that they survive and come out of a situation strong. It’s the primitive nature of “fight or flight” ingrained in our brains that makes this possible.

What is Digital Transformation? In simple terms, digital transformation is the key to empowering businesses. In short, the entire process of digital transformation is to upgrade a business through a 360-approach. It’s Never Too Late to Execute a Transformation Strategy for Your Business. Reasons to Get Started: Key Takeaways. Here’s a Full-Proof Black Friday Marketing Strategy for Your Brand -

The single biggest day for a brand to sell their products and services – Black Friday is approaching this week. This day is the worlds most popular day after Thanksgiving in the United States. It also marks the start of holiday shopping around the world. As such, brands go out of their way to ensure that their Black Friday digital marketing strategy is top-notch. Think about Black Friday as a battleground for different brands. Everyone creates compelling marketing strategies to stand out in the market. Why do I need a Black Friday digital marketing strategy? Preparing for the world’s most significant sales and brand event is never out of the question during Black Friday. The trick – a good overall marketing strategy, then it is easier to stand out from the crowd.

Being one of the mega-events of the year that comes right between holidays, every brand participates in this event.Customers are on the lookout for something unique that brands have to offer. 1. 2. 3. 4. 5. Getting On the Trend: How Moment Marketing Increases Brand Influence - It is speculated that moment marketing trends work wonders for brands that are doing it. This trend, which top brands have been doing for ages, has recently been identified as a type of marketing strategy that nearly all brands are following. But, in retrospect, is this simply a passing trend, or is this trend going to last? In simple terms, a business’s moment marketing strategy involves leveraging global news and trends and transforming them into its brand communication to reach an audience.

In simpler terms, it can be said to be communicating the brand’s personality as per the current trend. Deep-diving into Moment Marketing Trends Contrary to popular belief, some brands have been associated with moment marketing trends for decades. #1. Amul is known as the king of moment marketing trends. Millions of people have been touched by their constant moment marketing ads in newspapers and on billboards that follow the same branding. . #2. . #3. Beware of The Negatives of Moment Marketing. Digikore Digital on Tumblr. Do We Really Know What a “Brand” Is? | by Simi | Nov, 2022 | Medium.

Think about every single product that you use daily. Let’s take your phone for example. In recent times, a phone is an indispensable resource that is with you through all times. Our question to you is, what brand of phone are you using? Apple? Samsung? Xiaomi? And, why THIS brand? If you’re thinking about good features, value for money, great camera, good memory and other characteristics that are typically related to a phone’s performance then you are attributing values to the brand itself. Let’s make it simpler. How can we define a brand? In marketing terms, a brand is a name, it is a product, a symbol, or even a feature that distinguishes one company from another.

How to get started on branding as a newbie? If you are just getting started on branding for your company, here’s a roadmap of checkpoints that you wouldn’t want to miss: ➣ Define what your brand is all about Clear communication on what you are about. . ➣ Who are you targeting? Who do you want to sell to? ➣ What’s your origin story? Industry-specific marketing is deemed to be the "optimum" way for gaining leads Article - ArticleTed - News and Articles. As the world is adjusting to and gripping the new changes triggered by the onset of the pandemic, digital marketing and a digital transformation of all industries are underway.

Estimations are that 89% of the IT industry is already on the digital front today, and the rest is slowly catching up. The saying “one size fits all” is no longer relevant in the marketing and corporate worlds. Personalized marketing solutions for a brand as per its goals and further optimization is what the marketing department of all brands is looking to achieve. As per analytics, personalized marketing engaged 75% more customers as compared to a standardized form of marketing. Industry-specific personalized marketing is gaining traction and popularity across all scales and sizes of businesses. From big unicorn companies to SMBs, everyone went through a “trial-and-error” period to identify the marketing tactics, creatives, and content that worked best for them. The Frenzy of Marketing Campaigns & Important Sports Events Article - ArticleTed - News and Articles. The most awaited event for this year - The Fifa World Cup is set to take place for the first time in the Arab world from the 20th of November till the 18th of December 2022.

With football being one of the most loved and most common games that unite people from around the world, it comes as no surprise that this event is grandly targeted for marketing by major brands. Since the year 2006, the Fifa World Cup has seen an increase in viewership from 715.1 Million to 1.114 Billion cumulative views. This was a result of the world cup being live-streamed over multiple television channels and OTT platforms around the world. There is no denying that according to these statistics a definite rise in the number of views, about 1.5 Billion is estimated for this year’s grand event. For sports brands, the Fifa WorldCup has been the center of their marketing strategies each opening year.

WHY YOU NEED TO OPTIMIZE YOUR CUSTOMERS’ DIGITAL TOUCHPOINTS BASED ON ANALYTICS | by Simi | Nov, 2022 | Medium. The correct way of optimizing your customers’ digital touchpoints could be the deciding factor on whether or not you have gained or lost a potential customer. By definition, digital touchpoints are all the different ways someone comes into contact with your brand or product through an online channel. This could be through social media, a blog, some PR that your brand has done that got traction or anything that made them aware that you as a brand exist. The most crucial point to note is that digital touchpoints can either be direct or indirect ways in which someone is interacting with your brand. It all depends on your brand’s digital marketing strategies and the brand awareness strategy that was created to grab potential customers’ attention and retain them for a long time.

Are Customers’ Digital Touchpoints Different? Any way in which someone interacts with your brand through an online medium is a digital touchpoint. Steps to Choosing the Right Digital Touchpoints as Per Your Brand. Here’s a Full-Proof Black Friday Marketing Strategy for Your Brand - Digikore Digital on Tumblr. Meta Assists SMBs in Gearing-up for Black Friday and the Holiday Season Article - ArticleTed - News and Articles. With Black Friday just around the corner on the 25th of November, 2022, all businesses are gearing up their marketing schemes and inventories for the year's much-awaited sale. Meta, formerly known as Facebook, has launched its annual “#BuyBlack Friday” campaign for the third time this year. To encourage Small & Medium Businesses (SMBs) and especially black-owned businesses that took the most hit during the time of the pandemic, Meta’s initiative for this year is to empower and uplift them in new ways through the platform.

Known as the “2022 Smallday Showcase," Meta has launched its very own Meta Holiday Gift Guide for SMBs and black-owned businesses. The guide contains advice and tips on launching strategic campaigns using the free tools available on the Meta platform. The goal of every campaign launched by Meta is to increase sales and traffic to different businesses. SMBs are gearing up for a digital transformation to the way that they function. Why You Need to Optimize Your Customers’ Digital Touchpoints Based on Analytics - The correct way of optimizing your customers’ digital touchpoints could be the deciding factor on whether or not you have gained or lost a potential customer.

By definition, digital touchpoints are all the different ways someone comes into contact with your brand or product through an online channel. This could be through social media, a blog, some PR that your brand has done that got traction or anything that made them aware that you as a brand exist. The most crucial point to note is that digital touchpoints can either be direct or indirect ways in which someone is interacting with your brand. It all depends on your brand’s digital marketing strategies and the brand awareness strategy that was created to grab potential customers’ attention and retain them for a long time.

Are Customers’ Digital Touchpoints Different? Any way in which someone interacts with your brand through an online medium is a digital touchpoint. Steps to Choosing the Right Digital Touchpoints as Per Your Brand. 5 Reasons Why Influencer Marketing is Crucial for Beauty Brands. The entire beauty industry depends on new products, brand value, and trust quotient with customers to survive in a highly–competitive market. The secret weapon that most fast-growing beauty brands use is none other than influencer marketing. Here are some reasons why your brand should get started on an influencer marketing strategy immediately! Wait, but why influencer marketing? Influencer marketing today is a crucial division of the marketing strategy for beautybrands. Recently, with influencers getting more traction from the change in social media content over the past few years, it has now become a full-time most-wanted job for many.

Now, when it comes to influencers, they can be categorised into different types depending on the niche that they cater to i.e. the type of content that they make and the type of audience that they have on their handles. But, what is influencer marketing? Scenario Analysis: What are the Types of Influencers? 1. 2. 1. 2. 3. 4. 5. Different Types of Website Traffic and their Importance for your Online Business.

Are you tracking down the website traffic? If not, then you are for sure lagging behind the competitors and losing the chances of lead conversion. Web traffic refers to all the visitors visiting your website. But not all visitors are adding value to your business. Knowing and analysing the website traffic is part of the digital marketing strategy of reaching out to the right audience. Let’s dig in further to understand the types of website traffic, their source of generation and the importance of analysing the traffic. Types of Website Traffic and their source There are different types of website traffic which are defined by their source of generating traffic.

. · 51 percent of all website traffic comes from organic search · 10 percent comes from paid search · 5 percent from social networking sites · 34 percent from all other sources 1. Organic Traffic generates from the Search Engine Results Pages. Source of Organic Traffic 2. Sources of Direct Traffic · Manually typing the URL · Pag redirections. Web Design and Its Influence on Digital Marketing – Digital Revaluation.

Gone are the days when websites were monotonous. A time when there were limited options available for website creation so it was either too much text or too many images and the links were all the same. Today, website design is proof of the authenticity of a brand and contributes majorly to its digital marketing strategy. In fact, website design has become so important today, that one of the first steps of every business is to build its own website and launch itself into the market. The important part? Correlation of Digital Marketing Strategy on Website Design Digital marketing, by definition, is all marketing activities that take place on the internet.

But, what is the requirement of a website? A website is like a book of knowledge for a brand. And finally, having a website boosts SEO or Search Engine Optimization. What are the Different Types of Website Designs? The purpose of a website is to provide information to those who are viewing it. Responsive Websites Adaptive Websites. Where it all went wrong for Johnson & Johnson: ext_6196656 — LiveJournal.

Established in 1889, Johnson & Johnson has been synonymous with healthcare providing facilities like prescriptions, over-the-counter medications, baby products, surgical products, and other household products. But a long-lasting legacy came under the radar in the 21st century with several lawsuits. The most critical time for the company was during the Pandemic when Johnson & Johnson came under the spotlight for developing a vaccine that would help the world in fighting against the tormenting Covid-19 virus. In a race to be one of the first health companies in the world to develop and launch a vaccine to fight the crisis, Johnson & Johnson entered the cut-throat race but lagged behind due to negative PR.

When the world was at a standstill, and everyone switched to a digital platform to be updated with the latest news around the Covid-19 vaccine, it was brought to everyone’s attention that a manufacturing error took place in Johnson & Johnson’s Baltimore plant. Digikore Digital on Tumblr. Email Marketing Tactics: Guaranteed Ways to More Email Open Rates - Think about the scenario where you have given your name, number, and details on a website and expect more information from the brand you are interacting with. Do you receive an email from the brand about the confirmation of your information immediately after entering it on the website? This scenario is just a small portion of what email marketing is all about. As you may have guessed, email marketing deals with everything related to the customer journey of leads that find themselves interacting with your brand from multiple sources.

The digital marketing plan for your brand includes brand awareness, lead generation, conversion, and all the other necessary steps for turning a prospect into a customer that is closely related to the email marketing strategy. The Decider for Email Marketing When getting started with email marketing, there are some essential points that you need to consider to make sure that your strategy works. Let’s get a bit technical here. Why Email Marketing? Branding for Organizations: 12 Checkpoints. Digital World. Digikore Digital on Tumblr. Digikore Digital on Tumblr. The Digital Era Saves Centuries Worth of India's Heritage Article - ArticleTed - News and Articles. 5 Chatbot and Conversational Marketing Benefits for Your Brand - Digikore Digital on Tumblr. The Frenzy of Marketing Campaigns & Important Sports Events Article - ArticleTed - News and Articles.

Digikore Digital on Tumblr. Digikore Digital on Tumblr. Reasons Why Chatbot Marketing is Your Website’s Most Powerful Tool - Digikore Digital on Tumblr. 5 Points to Consider When Getting Started with Email Marketing. The Popularity of FMCG Soaps in Rural India: A Story Article - ArticleTed - News and Articles. 5 Points to Consider When Getting Started with Email Marketing. Why is Performance Marketing Important Today? - Hacks to Targeting through Social Media - The Frenzy of Marketing Campaigns & Important Sports Events Article - ArticleTed - News and Articles. 4 Ideas for Influencer Marketing for Online Clothing Business Online clothing brands should follow digital marketing ideas which have long-term goals. Influencer marketing [ - Quo.

5 Points to Consider When Getting Started with Email Marketing. Different Types of Website Traffic and their Importance for your Online Business. Boost Lead Conversion Rate of Online Hotel Business with SMM Social Media is an essential part of digital marketing [ ] for the hotel business. - Digi. 14 Hacks to Increasing Brand Awareness Through Social Media - Trending Digital Marketing Strategies for Companies in the Service Industry -

5 Influencer Marketing Hacks You Should Know About - Why is Performance Marketing Important Today? - Web Design and Its Influence on Digital Marketing – Digital Revaluation. 5 Brand Positioning Strategies Your Beauty Brand Needs – Digital Revaluation. Digikore Digital CEO Abhishek More honoured as Pride of Maharashtra for his contribution to the Entertainment Industry. Brand Personality vs. Imagery: How are these different? – Digital Revaluation. 5 Top Color Trends for Branding You Need to Know about in 2022. 5 Reasons Why Influencer Marketing is Crucial for Beauty Brands. 7 Marketing Strategies to Grow Your Beauty Brand. Branding for Organizations: 12 Checkpoints. Do We Really Know What a "Brand" Is?